Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "automotive"
- Sports-related programming accounted for over 71% of the auto industry's total national linear TV ad spend in April, according to iSpot.tv.
- Ford's "Committed to America" ad drove record-setting purchase intent, performing 13 percentage points above the MarketCast norm.
- Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys.
- In a Nissan study, the majority of respondents said they're looking to reduce carbon footprint and value sustainability, but pragmatism prevails.
- It's too soon to say whether Tesla backlash due to Musk's political activity will affect loyalty to the brand, says S&P's Palomarez.
- Infiniti ranks second and Jaguar ranks third in premium and Buick and Subaru rank second and third in mass market, according to J.D. Power.
- Only 60% of 18-year-olds had a license in 2022 compared to 80% in 1983, according to Department of Transportation data.
- A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
- "Subaru's increase this year reflects its consistent focus on safety and reliability," ACSI's Forrest Morgeson tells "Marketing Daily."
- "It is not surprising that the introduction of new technology has challenged manufacturers to maintain vehicle quality," said J.D. Power's Frank Hanley.
- More than half (56%) of in-market car shoppers are willing to pay more for a vehicle if it creates more U.S. jobs.
- That's according to a new report that also reveals where automotive brands need to improve their communication, and how they rank against other verticals.
- NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament that started up last fall.
- Consumer loyalty is taking a backseat, with a staggering 82% of respondents open to switching automotive brands, according to Teads.
- 3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
- Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
- The "tide has turned as the EV shopping experience has been elevated," says J.D. Power's Eric McCready.
- Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and evaluate marketing performance.
- AAA’s EV Consumer Sentiment Survey, which examines consumer attitudes toward adopting electric vehicles, indicates that while they are interested, consumers think prices are too high. "Of the 1,170 U.S. adults that AAA surveyed, the number one reason those shoppers stated they aren’t likely to consider an EV for their next vehicle purchase is cost, coming in at 59%," per Ford Authority. "It was followed by a lack of charging stations (56%), the cost to repair or replace a battery (55%), and range anxiety (53%). Additionally, four out of 10 surveyed consumers are concerned about the negative impact cold weather has on an electric vehicle’s range."
- Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
- Gen Z purchase interest and attitudes toward EVs are less positive than millennials', per Getwizer.
- Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are forecast to climb 4.6% to $21.7 billion, from an expected $19 billion this year. Automotive advertising is projected to rise from its current doldrums to $192.6 million. BIA says this will be the largest increase since 2019.
- Consumers are willing to pay higher prices, but expect a premium experience, per Reputation's Joe Fuca.
- More younger buyers are choosing luxury vehicles, and they are more satisfied than younger buyers purchasing or leasing mass-market cars, per the study.
- A group of automotive influencers and journalists and several OEMs came together in December and drove 3,200 miles to save four beagles and to bring an outfitted rig to one lucky rescue as part of Operation Frodo. The story began in 2018 when Miles partnered with Nissan to show how a pickup truck could be modified to serve as a rescue vehicle to save and transport animals after natural disasters. The truck was displayed at the SEMA show that year. That led to the founding of AnimalRescueRigs.com to encourage animal rescue. Editor and Publisher of Rides and Drives, Harvey Briggs and Producer and Auto Expert, Commentator, Producer, Anchor, Reporter of Our Auto Expert discuss how For Operation Frodo, Jeep and Subaru both lent vehicles to the project so the dogs could be transported safely to their adoptive and foster homes in Washington.
- Subaru of America believes "Love Means Being More Than a Car Company." The Subaru Love Promise is the company's vision to show love and respect to all people at every interaction with Subaru. Subaru of America's Associate Director of Marketing Operations, Bridget Hanrahan, discusses how together with its retailers, Subaru is dedicated to making the world a better place.
- Lexus upped its estimated June national TV ad investment by 19.2% year-over-year, with a notable 88% YoY increase during U.S. Open Golf Championship.
- "Many Americans consider where the products they buy are made in hopes their purchase will contribute to the U.S. economy," according to Cars.com.
- Kia America is notably the only automaker on the list doing business in the United States. It falls under the "Innovators" category.
- Rankings come at a time of shifting social and political landscapes, and a 37-count, first-time federal indictment of former U.S. President Trump.
