November 20 - 23, 2024
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Reliability Drives Automotive Brand Trust
- by Tanya Gazdik , June 11, 2024
When brand trust increases by just one point, the average consumer purchase intent increases by 34% in the automotive category.
And when it comes to building that trust, reliability ranked as the top driver.
That’s according to a new report from Vevo music video network, IPG Mediabrands' Magna unit and Initiative, …
