TV providers and streamers were two of only three categories that surpassed their 2019 satisfaction levels in 2021.
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President,
Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's
is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Consumers are growing tired of the focus on brand values, a new study finds. Fifty-six percent of shoppers are still likely to buy from brands that don't represent their beliefs, Clarus Commerce
Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for their display ads, directing an even bigger
share of web visitors to Target than to Amazon for fulfillment.
The finding comes amid a new wave of uncertainty related to COVID-19 variants, and as interest in crypto, NFTs and blockchain begin to crest.
Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields.
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing that friction has increased email's
effectiveness in driving qualified leads and at the same time leveraging customer brand loyalty.
Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shares what happens when consumers
take over your launch, blow up the media plan, and create success and PR challenges that were truly unprecedented.
Incentives, discounts and loyalty points are all well and good when getting a loyalty app program off the ground, but over the long haul it takes diversification of benefits and deeper kinds of
interaction to engage the loyalist and make them feel special outside of direct use of benefits. A veteran of Amazon's Prime program, Starbucks and currently KFC's Director of Digital Strategy, Ashley
Travis, shares the lessons of true loyalty.
The path to customer loyalty will be mobilized, but cracking consumers' limited app awareness and reuse takes a multi-pronged approach. Fazoli's chief marketing officer, Jodi Conrad, explains how the
QSR brand used aggressive acquisition tactics, streamlined interface, 360-degree promotion, and data-driven segmentation to grab home screen mindshare. The results not only grew the topline loyalists
number but also bottom line participation and revenue.
Upper-income households are more likely to trust brands with their personal data, GfK reports.
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't really know how their loyalty has changed because of it.
GM's impressive 69% retention of its customers is attributed to its popular SUV and pickup lineup.
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products.
Consumer conversations changed dramatically during the COVID-19 pandemic, according to Engagement Labs.
"Whether a new or used model, loyalty matters," says Robert Passikoff, Brand Keys founder and president.
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts.
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports.
Dodge becomes first mass-market domestic brand to rank highest for both owner emotional attachment and initial quality in same year.
"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly named "The Cheating Consumer" report shows
how supply chain shortages during the COVID-19 pandemic crisis, led to a significant amount of product shifting, even among brands consumers were previously loyal to.
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising
Research Foundation presentation. Identifying the habits of potential and existing customers will generate greater returns.
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishian, Mintel automotive analyst.
The study also found brand loyalty to be eroding during the pandemic and concluded that marketers that acknowledge consumer anxiety will have the best results.
Nearly two-thirds of American consumers say they miss one or more of the brands they haven't been able to buy during the pandemic, and they are buying new ones instead, according to a national survey
conducted by Mindshare last week.
With so many options, do consumers still fall in love with their brands? Is there loyalty or are people just looking for the next best deal? Beardbrand founder, Eric Bandholz's, believes it's the
former. His plan was to build a brand that his target market identified with right away. So staying true to his commitment to making men "awesome" and a prolific YouTube strategy, Beardbrand quickly
became the go-to source for the underserved bearded community.
A third of customers want more than points that eventually lead to discounts from loyalty schemes, according to research from the DMA covered in "Netimperative."
Consumer conversations reveal a big difference in the most loved brands online versus offline.
Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange.
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases,
according to Merkle's 2020 Loyalty Barometer Report published Tuesday.