Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "loyalty"
- Nearly half of respondents say their "first stop" destination is one of the "big 5" streaming services - Netflix, Prime Video, Disney+, Hulu, Max - up vs. 35% in 2021 and 30% in 2018.
- Brand Key's annual ranking finds changing consumer expectations are a primary driver.
- Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
- Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.
- Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't just build share -- it creates market dominance.
- Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
- The latest top-100 ranking from Brand Keys also boasts a record number of newcomers, including ChatGPT, Delta and Modelo Especial.
- Keeping customers engaged with your brand is a key to future success. A loyalty program is one way to keep customers engaged. Sleep Number's Senior Director of CRM & Loyalty, Lisa Erickson, will share how, even with their long purchase cycle, they're able to build brand love and advocacy with their InnerCircle Rewards Program.
- Time spent with an app per month is directly correlated with how long users keep an app -- and advertising can help increase time spent, according to a new report.
- Rankings come at a time of shifting social and political landscapes, and a 37-count, first-time federal indictment of former U.S. President Trump.
- Marketers say they are investing in technologies to speed up and customize interactions with customers.
- New nightmares include budget cuts, and managing consumer loyalty, attention and expectations.
- More than half of consumers say they would be incentivized to create content for a chance to win a cash prize.
- But economic conditions have driven most consumers to enroll in a loyalty program, Cordial reports.
- Merkle's report draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each group.
- The analysis is based on conversations happening online (via social media) and offline (via face-to-face conversations as well as phone, etc.).
- In order to re-engage inactive members of the Bonvoy loyalty program, Marriott's marketing team reached beyond its own first-party data. By layering in third-party data, the team identified key sub-segments and themes for crafting more personalized appeals. Marriott International, Director of Loyalty Program Marketing, Leigh Strickland, shares their learnings from marrying the right data with targeted offers and messaging to re-activate the deactivated.
- What drives consumer loyalty to dining brands? A global view suggests there are both universal appeals that transcend cultures and geography as well as highly localized and variable ideas around true value exchange. KFC's Senior Product Owner, CRM & Loyalty, Haley Davison, shares the insights that one of the world's most recognizable QSR brands draws from a global footprint. How can aggregated data like this lead to insights and tactics around identifying better value propositions that grow loyalty?
- Consumers and marketers differ when it comes to channels, message frequency and general priorities, Emarsys reports.
- Loyalty members with an emotional bond with a brand are much more likely to become frustrated when there are problems, Kobie Marketing reports.
- Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands.
- Rakuten Advertising's recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade the trip. Three-quarters plan to stay in the U.S. when traveling during the next six months, with the remainder traveling internationally.
- By partnering with HBCUs and non-profits in key locales, 4th Ave Market is deepening and leveraging community involvement that builds both loyalty and acquisition at a lower cost. Salim Holder, Founder & CEO of 4th Ave Market, will share how by combining purpose and profits brands can deliver products in an authentic way to the community while creating a stronger emotional connection.
- Every automaker knows that cars are often tied to drivers' identities. Personalizing email messaging around a customer's specific auto model is not only relevant but incredibly powerful in building loyalty. Advance Auto has been on a three-year journey to build its first-party data, leverage third-party inputs, and use predictive modeling to connect customers with their cars. Advance Auto Parts', Senior Manager of Loyalty and Personalization, Chelsie Mitchell, explores incentivizing customers to submit more data, weaving in third-party and predictive models is fraught with missteps, learnings....and significant payoffs in the end.
- Loyalty discounts on products or services are most sought by 79% of U.S. consumers, up from 71% only two years ago.
- Incentivizing customers to engage and become brand loyalists is the holy grail of contemporary marketing. Player Loyalty CRM Manager, Liz Bowles Button of North Carolina Education Lottery, shared how they solved the first-party data challenge by appealing to their customers' love of chance with a gamified program. Likewise, she shares the winning strategies for keeping players engaged beyond the transient ticket purchase.
- Through a combination of app and loyalty program usage along with local events, Fazoli's is crafting a data strategy that funnels local intelligence back to franchisees and managers so they can interact with customers in more personalized ways. At MediaPost's Brand Insider Summit QSR, Fazoli's Senior Manager/Brand Marketing, Erin Stevens, shares how cross-functional teams across the organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
- The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
- Brands that promote their loyalty programs on social media likely will encourage more interactions with customers.
- "What used to be forthright patriotic marketing has mutated to camouflaged promotional ploys," says Brand Keys' Robert Passikoff.
