Search results for "community"

• Lively's Rapid-Fire Full-Funnel Hits the Road
  As their consumers returned to IRL shopping last summer, Lively brought its full-funnel approach to re-engaging their community. WearLIVELY's Senior Manager of Lifecycle Marketing, Hayley Squire, walks us through a month-long tour of the brand hitting the road: coordinating partnerships, social, local influencers, retail, SMS and email (even swag bags) into a community-based surround-sound messaging model. What did she learn about the discrete and integrated impact of so many syncopated channels?
  September 22, 2023  Tags: apparel, brand marketing, community, consumer, email, engagement, influencer marketing, integrated marketing, lifestyle, marketing, marketing funnel, partnership, retail, sms, social media
• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
  While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through.
  March 21, 2023  Tags: branding, cause-related, cmo, community, diversity, research, sustainability
• Transforming Brand Values into Tangible Actions
  Patagonia's mission statement is: we're in business to save our home planet. For over 35 years, Patagonia has supported over 1,500 environmental groups by donating 1% to grassroots activist organizations that have direct-action agendas and work on strategic, multipronged campaigns to preserve and protect the environment. We built Patagonia Action Works to take this a step further. Patagonia Action Works - a response-driven, relationship building digital ecosystem and toolkit - meaningfully connects our customers and greater community to the grassroots environmental activist groups we support. Patagonia's Director, Digital Impact: Community & Activism, Scott Carrington, discusses how the initiative was driven by a desire to transform brand values into tangible actions in this latest case study.
  December 23, 2022  Tags: activism, brand image, brand marketing, campaigns, community, digital, digital marketing, environment, strategy
• Community, Connection & CAC
  By partnering with HBCUs and non-profits in key locales, 4th Ave Market is deepening and leveraging community involvement that builds both loyalty and acquisition at a lower cost. Salim Holder, Founder & CEO of 4th Ave Market, will share how by combining purpose and profits brands can deliver products in an authentic way to the community while creating a stronger emotional connection.
  July 14, 2022  Tags: acquisition, brand marketing, brands, community, consumer experience, loyalty, marketing/branding/advertising, non profit
• AARP and Social Media Influencers
  AARP as a player TikTok? Yes, TikTok. The venerable brand works closely with the creator community on social media. Rajiv Mody, VP of Emerging Channels & Brand Growth, Rajiv Mody, will explore how AARP works with social media influencers on these platforms to expand the brand in new and different ways. Y
    Tags: brands, community, content creators, influencer marketing, social media, tiktok