Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "sms"
- Nearly all consumers said they would not use an airline or hotel they already had one negative interaction with, Mitto reports.
- Constant Contact says its new service enables small businesses to move beyond email.
- Email remains the main fundraising funnel for political campaigns. But as SMS becomes increasingly important for organizations, voter mobilization, and fundraising, integrating the two messaging channels is critical. NRCC's Digital Fundraising Director, Taylor Black, shares learnings from recent Republican campaigns about how text and email can amplify and reinforce one another in unexpected ways. The two channels can reference and even quote one another to create a cross-channel conversation with users.
- Most consumers have opted in to email/SMS communications, the Lacek Group reports.
- While online shopping has changed, so have consumer expectations. They want more.
- Data Transport Report enables firms to maintain data quality across multiple customer touchpoints, the company says.
- Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, a recent study finds. Many marketers are looking for alternatives to these three companies.
- The Farmer's Dog knows a great deal about each individual dog and can capitalize on that knowledge by suggesting subscriptions, and it can use relevant messaging even to those who haven't subscribed.
- It takes more than fancy tools to enable and successfully execute a cross-channel marketing strategy. You must align internal teams, ensure your data is connected, and have the right technology partners in place. Eddie Bauer's Director of Digital Merchandising and Email, Angela Gow, shares what Eddie Bauer has learned as it internally aligned email, SMS, and site teams. Angela discusses how working from a single source of truth data sources drove coherent multitouch messaging and how choosing the right tech partners helped execute a fleet and responsive cross-channel marketing strategy.
