Commentary
Traveler's SOS: Airlines And Hotels Need SMS And Email To Address Aggravation
- by Ray Schultz , Columnist, August 29, 2022
Consumers are in an unforgiving mood when it comes to travel.
An alarming 90% of travelers who had a negative interaction with a hotel or airline would not do business with them again unless there was no alternative, according to a new study by Mitto.
And once aggrieved, 30% of …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
