Search results for "airlines"

• Traveler's SOS: Airlines And Hotels Need SMS And Email To Address Aggravation
  Nearly all consumers said they would not use an airline or hotel they already had one negative interaction with, Mitto reports.
  August 29, 2022  Tags: airlines, consumer experience, email, hospitality, hotels, research, sms, travel
• Cruise, Airlines Ad Spending Lags Behind Customer Readiness
  Cruise and airline spending is down 58% in 2021 compared to 2019, per MediaRadar.
  June 29, 2021  Tags: ad spending, airlines, covid-19, research, travel
• Qantas Airways' Reliance On Contextual Relevancy Pays Off
  For example, messages about its onboard comfort and amenities across uncomfortable transit environments and inflight food and beverage messages throughout mall food courts.
  September 23, 2019  Tags: ad optimization, airlines, awareness, digital, digital content, digital marketing, digital-out-of-home, mobile, travel
• Rugby World Cup Shows Gulf Between Sponsors And Awareness
  The public associates brands with rugby -- just not the actual World Cup sponsors (other than Heineken).
  September 20, 2019  Tags: airlines, brand image, electronics, london, research, sponsorship, sports, uk
• BA Shows How Quickly Reputations Can Nosedive
  From national treasure to 55th out of 65 in an airline reputation league table -- BA has had a good go at damaging its brand over the past couple of years.
  September 9, 2019  Tags: airlines, london, research, uk
• Strike Sees BA Reputation Plummet
  Today's strike action has seen BA nosedive to 55th out of 65 companies feature in Airlines Reputation Index compiled by brand reputation researchers at Alva, "The Drum" reports.
  September 9, 2019  Tags: airlines, london, research, uk
• UK Public Wants The ICO To Enforce GDPR To The Hilt
  Three in four of us want more action taken against the likes of BA and Marriott. This whole GDPR thing is just getting started.
  July 10, 2019  Tags: airlines, digital, gdpr, hospitality, london, privacy, regulation, research, uk
• British Airways, 'The New Yorker' Target Empty Nesters
  In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity.
  March 14, 2019  Tags: activations, airlines, awareness, baby boomers, display, europe, gen x, magazines, native advertising, new york, online, online publishing, partnership, social media, tourism, travel
• Southwest's 'Story' Campaign Optimizes Targeting Strategies
  The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby.
  November 19, 2018  Tags: ad targeting, airlines, audience targeting, awards, brand affinity technologies, brand marketing, campaigns, data-targeting, digital marketing, engagement, marketing/branding/advertising, media, mobile, mobile programmatic, omma, real-time, social media, technology, television, travel
• Southwest Airlines Continues As Most Social Airline
  JetBlue moved up two spots to number two as a result of the airline's increase in its offline sentiment, indicating that conversations about the airline were positive.
  May 14, 2018  Tags: airlines, research
• United Airlines Still Struggles With Brand Image
  Currently, 30% of travelers would consider flying United the next time they book a flight, six percentage points above the domestic airline sector average.
  April 25, 2018  Tags: airlines, brand image, research
• United's Favorability Falls After Pet Error Incidents
  United's drop in favorability is not as dramatic as the 47-point drop in favorability in April 2017 after a passenger was dragged off a plane.
  March 22, 2018  Tags: airlines, brand image, research, travel