Even in its nascent development phase, CBD-rich smokable hemp is gaining use among consumers who see it as an alternative to marijuana or a way to quit smoking tobacco.
As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey shares best
practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways in which high quality data can be best applied to cusytomer journey
mapping. The future of of government and industry policies for data remain unclear; marketers need a future-proofed strategy.
The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" and unaccredited currencies are expected to be used.
The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.
Broker-dealers have increased their spending on IT and CRM and compliance programs, MIT research shows.
When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds.
Crypto brands can help to shape people's opinions about a legal framework for digital currencies by recognizing different audiences.
Princeton University has cut short a privacy study that involved sending potentially misleading emails to a host of website operators, including nonprofits and small bloggers.
Is pervasive social media the same as broadcasting? And if it is, can it not be regulated in much the same way?
Many consider it physically addictive and felt like they were going through withdrawal during last week's outage.
"There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again chose to optimize for its own interests, like making more
money," former Facebook product manager Frances Haugen told "60 Minutes."
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He
expects Congress to pass legislation to rein in big tech companies.
Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce.
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and what they thought.
Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privacy, advocates say in
a new FTC complaint.
NYU report also recommends amending, rather than repealing, Section 230.
FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings on
Amazon, HomeAdvisor, and Facebook.
While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many turn a blind eye when dealing with big
digital media suppliers, especially Google and Facebook. While that's not necessarily a shocking finding, the research being released today by Advertiser Perceptions comes at a time when regulatory
scrutiny is piquing for big digital media platforms, including some antitrust reviews for at least one of them: Google.
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports.
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent?
The enactment of the California Consumer Privacy Act (CCPA) at the beginning of the year has led to worries about proper compliance.
"The Telegraph" is reporting that Facebook-related crime rose 19% last year. That's according to a think tank, Parliament Street, which used a freedom of information request to research how many
crimes linked to the social media service were recorded. They include sexual harassment, indecent images of children, hate speech and malicious communication.
Ad industry execs overwhelmingly feel their professional esteem has improved recently, but give decidedly mixed grades to the industry's practices, especially with regard to ethics, regulatory issues,
ad clutter, and consumer respect. Even so, the industry is generally split on its overall impact on society.
Those laws could be the benchmark for even tougher federal privacy legislation, researchers say.
Email address, gender and date of birth were also exposed, according to vpnMentor.
If they can prove they stick to GDPR, they will be fine. If not, there could be massive fines in the post.
Companies feel their data practices are not mature, Osterman Research reports, and senior management is uninformed about the law's provisions at most firms.
The U.S. leads in full compliance with the law, with 35% of firms saying they are there, Capgemini Research Institute reports.
Over half of those surveyed say GDPR was more difficult to implement than they expected, the Ponemon Institute finds.
Forget the headline figures -- these are the two big questions found in IAB Europe's research.