Commentary
Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
- by Richard Whitman , Columnist, March 15, 2022
Omnicom Media Group UK has published a report that examines dozens of trends that are likely to impact marketers over the next three years. Among the most important, the Group finds, is the rise is conscious consumerism.
Concerned by the carbon and social impacts of their purchase decisions, conscious consumerism …
