Search results for "meta"

• Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
  Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which will be the first year expenditures top the trillion-dollar mark, according to the World Advertising Research Center, with five companies responsible for the uptick.
  August 24, 2023  Tags: ad spending, advertising, amazon, baidu, bing, ctv, digital, electronics, financial services, forecast, google, health care, meta, news, pharma, research, retail, revenue, search, social media, technology, television, trends
• Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
  Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
  August 2, 2023  Tags: advertising, artificial intelligence, audio, content, content creators, copyright, data, data management, digital, digital content, generative ai, meta, music, open source, research, text
• Meta, Microsoft Expand AI Partnership
  The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open approach to sharing technology.
  July 19, 2023  Tags: advertising, artificial intelligence, chat, digital, language, meta, microsoft, research, search, seo
• Twitter Users Are Likely To Say They're Interested In Rival App Threads
  Threads has benefited from the popularity of sister app Instagram, which is used by 45% of U.S. consumers.
  July 10, 2023  Tags: cmmr, facebook, instagram, meta, social media, threads
• Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, Displays
  Semiconductors have been an afterthought in the advertising industry. Now companies are paying more attention.
  June 23, 2023  Tags: advertising, augmented reality, display, meta, research, search
• Senators Reintroduce Bill Requiring Platforms To Share Data With Researchers
  The Platform Accountability and Transparency Act would require large social platforms to share ad libraries, statistics about content moderation, and other data with researchers.
  June 9, 2023  Tags: biometrics, content, content creators, content issues, content sharing, cyber security, data sharing, digital, government, legal, meta, policy, privacy, recommendations, research, social media
• Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
  His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical change in options for individual advertisers.
  April 11, 2023  Tags: ad spending, advertising, amazon, comcast, digital, disney, meta, microsoft, paramount, performance marketing, research, search, television, tiktok, warnermedia, yahoo
• UBS Analysts Estimate Costs Of Google Bard On Search Queries
  UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs are coming down rapidly, including OpenAI stating that it had managed to reduce costs for ChatGPT by 90% over December through March.
  March 17, 2023  Tags: artificial intelligence, budgets, chat, chatbots, google, language, meta, research, search, technology
• Meta Releases Large Language Model AI, Focus On Research
  Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because of the minimal computing power it requires to test new approaches, further research in the field and explore new use cases for AI.
  February 24, 2023  Tags: apps, artificial intelligence, chat, digital, language, launch, meta, research, search, technology
• Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
  Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to rise 6.1% in Q4, while digital media ad results are virtually on par with TV -- anticipating just 0.8% growth. MoffettNathanson says in a report released Thursday: "It's the lowest level of growth we've seen since the Covid-impacted quarter of 2Q 2022."
  January 26, 2023  Tags: advertising, avod, broadcast networks, broadcasting, cable tv, d2c, digital, forecast, google, meta, research, snap, streaming, television
• Facebook Cleans Up Trashy Posts, Drives Traffic To Publishers, Search Engines
  Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States.
  November 22, 2022  Tags: content, digital content, domain names, engagement, facebook, google, link building, meta, online publishing, publishing, research, search, spam
• Meta Sued For Allegedly Tracking Smartphone Users Via In-App Browser
  Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
  September 16, 2022  Tags: apps, digital, facebook, instagram, legal, meta, mobile, privacy, research, tracking
• Meta Develops AI Model That Can Translate 200 Languages In Real Time, Wikipedia Uses It
  Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.
  July 6, 2022  Tags: artificial intelligence, data, digital, facebook, instagram, language, meta, open source, real-time, research, search, technology
• Meta Halts Multiple Metaverse-Related Hardware Projects
  Meta is citing rising costs of its metaverse-unit Reality Labs as well as a tightening economy. Tech products like these are an integral part of Meta's move toward Web 3.0 and its focus on opening retail stores to sell its metaverse hardware.
  June 10, 2022  Tags: augmented reality, connected devices, digital, meta, metaverse, mobile, research, wearable technology
• Nuances Behind Meta's Tracking Pixel
  The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply online for financial aid.
  April 28, 2022  Tags: data, data management, facebook, meta, news, privacy, research
• Instagram Still Promotes Accounts Linked To Eating Disorders, Group Says
  "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
  April 14, 2022  Tags: algorithms, cause-related, content issues, digital, facebook, instagram, kids 6-11, meta, policy, recommendations, research, teens
• Citing The 'Macro Uncertainty' Of War, Morgan Stanley Trims Digital Price Targets
  Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Meta, Pinterest, Twitter, Snap, Criteo and others.
  March 29, 2022  Tags: ad spending, agency, digital, forecast, google, media stocks, meta, research, search, twitter
• Consumers Show Interest In Connecting Virtually Through Metaverse
  The pandemic led many people to discover some of the advantages of remote work and virtual interactions.
  March 28, 2022  Tags: augmented reality, cmmr, meta, metaverse, virtual reality
• Digital Ad Spending Growth Moderates After Pandemic Surge
  Advertisers on Facebook and Instagram spread their spending more broadly across the purchase funnel.
  February 7, 2022  Tags: ad spending, advertising, campaigns, cmmr, digital, digital marketing, direct response, facebook, instagram, meta, paid search, research, search, social media
• Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
  The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands.
  January 27, 2022  Tags: analytics, brands, digital, facebook, meta, research
• Growth In VR/AR Hardware Invites User Privacy Concerns
  Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety.
  January 20, 2022  Tags: biometrics, consumer experience, data management, digital, facebook, gaming, meta, privacy, research, retail, revenue, social media, technology, virtual reality, wearable technology
• Pandemic Hankering: How Consumers Have Changed Their Desires And Behaviors
  We may never return to the way things were before COVID-19, and marketers will have to go with the shift, Euromonitor International reports.
  January 17, 2022  Tags: consumer experience, covid-19, ecommerce, email, meta, research
• Facebook's Ban On Ad Targeting May Have Unintended Consequences For Medical Recruitment
  Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham Mudd, VP of marketing, ads at Meta.
  January 3, 2022  Tags: ad targeting, advertising, digital, facebook, medical, meta, research, search retargeting, social media week
• Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
  Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of the report.
  December 21, 2021  Tags: ad tracking, analytics, apps, b2b, cmo, connected devices, connected tv, contextual tracking, cookie tracking, data, data sharing, experiential marketing, gen z, influencer marketing, machine learning, meta, research, search, strategy, tracking, virtual reality
• Why Mobile Probably Won't Be The On Ramp To The Metaverse
  It's the bandwidth, stupid.
  December 9, 2021  Tags: conferences, consumer experience, events, media, meta, mobile, research, technology, wearable technology