Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "meta"
- Meta has decided to divide its AI team, forming two separate units in order to build and release its next generation of products and features at a faster rate, according to a report by Axios.
- Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
- Meta's VP of AI Research Joelle Pineau says she plans to leave the company at the end of May. She says "as the race for AI accelerates, and as Meta prepares for its next chapter, it is time to create space for others to pursue the work."
- Meta is further restructuring its VR/AR hardware department by creating a new unit focused on developing AI-powered humanoid robots designed to assist with physical household tasks, according to an internal company memo.
- A research lab in China has released an open-source AI model that could disrupt plans by Meta, Google, Microsoft and others - mainly because it has found a way to train its models at a lower cost.
- Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and young adult viewers.
- According to a WARC Media report, Facebook has a global advertising audience of 2.2 billion. The recent integration of AI technologies and automation of ad campaigns is a major contributor to Facebook's booming ad business.
- The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
- Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
- A federal judge has rejected Amherst University professor Ethan Zuckerman's request for an order preventing Meta Platforms from suing over a tool designed to study how Facebook's algorithms affect users' health.
- Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.
- TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.
- New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
- Meta is pressing a judge to reject Amherst University professor Ethan Zuckerman's request for an order preventing the company from suing over "Unfollow Everything 2.0" -- a tool designed to study how Facebook's algorithms affect people's health.
- Meta has replaced CrowdTangle - a tool used by academics, researchers and journalists to track online misinformation - with a more limited set of tools accessible only to eligible academics. In March, Meta said its "data-sharing products are evolving alongside technology and regulatory changes," and that phasing out CrowdTangle would allow the company to invest in new research tools -- specifically, the Meta Content Library.
- Llama 3.1, created in partnership with Nvidia, is available in three unique versions - including one that marks Meta's biggest open-source AI model yet - keeping Meta in direct competition with tech giants and startups including Google, Amazon, OpenAI and Anthropic.
- Meta will open a small pilot program allowing academic researchers to access Instagram data for up to six months to learn more about how the social platform affects the well-being of teens and young adults, reports "The Atlantic." Meta announced this week that it is looking for proposals focused on specific research areas around this topic.
- Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
- To help create and maintain a safer, more accountable AI ecosystem, Meta and Amazon have joined the Frontier Model Forum, an industry-led non-profit organization developed to ensure "safe and responsible development" of the most impactful AI models.
- Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company.
- A professor is seeking court approval to study the impact of Facebook's algorithms on users' well-being.
- Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly & collaboratively."
- Google has unveiled a new family of open-source AI models called Gemma to take on Meta and others, with models capable of running directly on a developer's laptop or desktop computer.
- Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
- Meta's next steps toward investing in AI include a focus on plans to open-source the emerging technology, build an infrastructure, fuse its two leading AI research groups and connect Meta's efforts to its ongoing metaverse development vision, Zuckerberg says.
- "We estimate Snap will generate $234 million from 'My AI' sponsored links in 2024," New Street Research analysts note in a report published today, estimating Meta's AI agent ad buys could generate $6.7 billion next year.
- Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which will be the first year expenditures top the trillion-dollar mark, according to the World Advertising Research Center, with five companies responsible for the uptick.
- Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
- The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open approach to sharing technology.
- Threads has benefited from the popularity of sister app Instagram, which is used by 45% of U.S. consumers.
