Search results for "financial"

• Truth Behind Digital Privacy And Controls
  Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
  December 2, 2024  Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
• Top 6 Streaming Platforms See 8% Decline In Ad Spend
  The financial industry including insurance companies slashed spending on ad-supported streaming services.
  December 19, 2023  Tags: avod, cmmr, fast, fast food, fasts, financial, financial services, marketingqsr, qsr, streaming
• Building the Friendlier FinTech
  How does your friendly and functional online auto-loan brand compete against an in-box of offers for colorful frocks, sleek decor...and chocolate? Caribou's EIS veteran and Director of Lifecycle Marketing, Heather Grimstead, shares a makeover strategy for Caribou that involved more than imagery. It marshaled voice, cadence, brand identity and multi-channel messaging to reimagine the FinTech brand.
  September 26, 2023  Tags: brand marketing, brands, consumer, email, financial, marketing, messaging, multichannel, strategy, technology
• 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
  Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.
  May 25, 2023  Tags: banks, demographics, finance, financial, financial services, paid search, research, search, seo, trust-based marketing
• How H&R Block Disrupted the DIY Online Tax Prep Category
  Discover how H&R Block took an innovative approach to drive growth through full-funnel marketing and become a disruptive force in the DIY Online Tax category. Pierson Curtis, H&R Block's director of marketing & strategy, will dive into the key pain points and tactics used to overcome those challenges all within a 4-month window of time.
    Tags: financial, innovation, marketing, online, performance marketing, strategy
• Quantifying Upper Funnel Impact Using Lower Funnel Results
  In tough macroeconomic conditions, marketers have to make difficult choices about where to invest their budgets. With increasing pressure to focus on the bottom of the funnel when belts get tightened, Tom Burchill, Programmatic Director at Media.Monks, shares how they use bottom-funnel data to justify mid- and upper-funnel buys, and maintain a healthy growth trajectory.
    Tags: data, financial, investments, media, programmatic