'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
- by Laurie Sullivan @lauriesullivan, May 25, 2023
Trust may become more than a buzzword for most paid-search ads and organic search campaigns -- especially when it comes to financial institutions.
Gen Z is the least trusting of traditional financial institutions -- with 17% saying their money is not safe in a bank, compared with 10% of Gen …
