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Search results for "financial services"
- Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.December 2, 2024 Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
- A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
- The financial industry including insurance companies slashed spending on ad-supported streaming services.December 19, 2023 Tags: avod, cmmr, fast, fast food, fasts, financial, financial services, marketingqsr, qsr, streaming
- Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which will be the first year expenditures top the trillion-dollar mark, according to the World Advertising Research Center, with five companies responsible for the uptick.August 24, 2023 Tags: ad spending, advertising, amazon, baidu, bing, ctv, digital, electronics, financial services, forecast, google, health care, meta, news, pharma, research, retail, revenue, search, social media, technology, television, trends
- Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense's research and development agency to enable competitors to develop state-of-the-art cybersecurity systems. The 2-year competition is called AI Cyber Challenge.August 9, 2023 Tags: artificial intelligence, cyber security, financial services, innovation, internet security, research, search, tools
- Nearly two-thirds of Americans (62%) say being able to enjoy healthy relationships with their loved ones better describes wealth than having a lot of money.
- Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.May 25, 2023 Tags: banks, demographics, finance, financial, financial services, paid search, research, search, seo, trust-based marketing
- The report cited some companies effectively connecting with this consumer group, including Absolut, Apple, Grubhub, H&M, McDonald's, United and Virgin Airlines.
- The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data.November 9, 2022 Tags: advertiser-agency relationship, advertising, agency, digital, financial services, media, media buying, performance marketing, research, search
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.September 8, 2022 Tags: australia, banks, brands, communications, customer experience, email, finance, financial services, france, japan, marketing, research, uk
- "With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories."July 26, 2022 Tags: ad spending, advertising, apparel, consumer, economy, entertainment, financial services, pharma, research, restaurants, retail, technology
- But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.June 7, 2022 Tags: ad spending, apple, audience targeting, cookie tracking, cookies, cpg, digital marketing, email, financial services, health care, marketing, privacy, research, roi, social media, technology
- Broker-dealers have increased their spending on IT and CRM and compliance programs, MIT research shows.
- ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.February 16, 2022 Tags: advertising, b2b, customer experience, data, digital, financial services, media, news, performance marketing, publishing, research, retail, search
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.January 21, 2022 Tags: ad buys, ad spending, advertising, agency, apparel, covid-19, cpg, digital, economy, entertainment, financial services, health care, holding company, media buying, out-of-home, pharma, print, radio, research, restaurants, retail, television, travel
- Financial-services businesses will drive the growth in local mobile advertising.December 23, 2021 Tags: advertising, automotive, cmmr, direct mail, finance, financial services, insurance, local media, marketingfinancial, mobile
- Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to?
- Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.October 12, 2021 Tags: biometrics, brand image, canada, consumer experience, cyber security, data, facial recognition, finance, financial services, financing, internet security, policy, privacy, research, search, uk
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).August 23, 2021 Tags: advertising, apparel, australia, automotive, canada, covid-19, cpg, entertainment, financial services, pharma, research, technology, travel, uk
- The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.August 17, 2021 Tags: ad technology, advertising, analytics, cmo, data, digital, financial services, health care, marketing, martech, metrics, performance marketing, research, retail, search, technology
- Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product officer.
- Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights.
- Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.November 10, 2020 Tags: agency, automotive, brand marketing, covid-19, d2c, digital, economy, financial services, innovation, marketing, mobile, movies, research, restaurants, showrooming
- Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch.August 19, 2020 Tags: advertising, audio, brand image, covid-19, digital, engagement, financial services, messaging, metrics, performance marketing, podcasts, research, revenue, search, travel
- Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan out their campaigns from search to television.May 13, 2020 Tags: ad fraud, covid-19, digital, ecommerce, financial services, hispanics, millennials, online fraud, research
- eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by publisher Business Insider, which was acquired by Axel Springer in 2015.
- Consumer search data suggests older generations are embracing at-home tech during stay-at-home. Captify compared consumer search in the first two weeks of April to the first two weeks of March, before U.S. quarantine efforts began.
- Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be spent on boosting, advertising and deploying fake news, per a study that analyzes the direct economic cost from fake news. The report also estimates fake news has contributed a loss in stock market value of about $39 billion a year. Cybersecurity company CHEQ conducted research with the University of Baltimore, which found that the epidemic of online fake news now costs the global economy $78 billion annually.November 20, 2019 Tags: advertising, digital, economy, fake news, financial services, news, online fraud, online publishing, politics, publishing, research, search, social media
- Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
- Haven Life, purchased by Mass Mutual a decade ago and launched in 2015, wanted to lower the cost of acquiring new customers as well as improve applicant quality and its propensity score.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.