Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "financial services"
- The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data.
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
- "With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories."
- But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.
- Broker-dealers have increased their spending on IT and CRM and compliance programs, MIT research shows.
- ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
- Financial-services businesses will drive the growth in local mobile advertising.
- Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to?
- Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
- The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.
- Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product officer.
- Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights.
- Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.
- Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch.
- Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan out their campaigns from search to television.
- eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by publisher Business Insider, which was acquired by Axel Springer in 2015.
- Consumer search data suggests older generations are embracing at-home tech during stay-at-home. Captify compared consumer search in the first two weeks of April to the first two weeks of March, before U.S. quarantine efforts began.
- Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be spent on boosting, advertising and deploying fake news, per a study that analyzes the direct economic cost from fake news. The report also estimates fake news has contributed a loss in stock market value of about $39 billion a year. Cybersecurity company CHEQ conducted research with the University of Baltimore, which found that the epidemic of online fake news now costs the global economy $78 billion annually.
- Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
- Haven Life, purchased by Mass Mutual a decade ago and launched in 2015, wanted to lower the cost of acquiring new customers as well as improve applicant quality and its propensity score.
- Figures from Accenture predict that digital-only banks, such as Revolut and Monzo, will double their user base over the next twelve months to hit 35m customers, "The Telegraph" reports.
- "Nobody believed the brand was sincere in its efforts to habilitate in any meaningful way," Brand Keys' Robert Passikoff tells "Marketing Daily."
- Nick Ferrugia, head of media strategy and execution at Fifth Third Bank, put it all into paid search, as it pays the highest value and is based on digital tactics. "We decided to go all in and see how far it goes."
- Customers who apply for a checking account in a bank branch tend to have longer relationships with the bank, signifying these customers as higher quality.
- The investment management firm needed to transform brand opinion, and a partnership with a respected, trusted media partner was required to accelerate and bring credibility to the transformation.
- A strong contrast in banking attitudes exists between millennials and the older generations, driven by faster adoption of new technology among younger consumers.
- The deal aims to provide advanced quantitative analysis of data to help brands make better decisions centered on a variety of topics, not just stock investments, said David Jackson, founder and vice president of product at Seeking Alpha.
- "One datapoint I find interesting is how often people go back to the email; 51% come back three or more times. We see this in real time."
