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Search results for "financial services"
- Not a big surprise: Netflix's "Emily In Paris" sparked a 200% spike in interest in the titular city.May 5, 2025 Tags: financial services, research, tourism, travel
- Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
- A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
- The financial industry including insurance companies slashed spending on ad-supported streaming services.December 19, 2023 Tags: avod, cmmr, fast, fast food, fasts, financial, financial services, marketingqsr, qsr, streaming
- Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which will be the first year expenditures top the trillion-dollar mark, according to the World Advertising Research Center, with five companies responsible for the uptick.August 24, 2023 Tags: ad spending, advertising, amazon, baidu, bing, ctv, digital, electronics, financial services, forecast, google, health care, meta, news, pharma, research, retail, revenue, search, social media, technology, television, trends
- Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense's research and development agency to enable competitors to develop state-of-the-art cybersecurity systems. The 2-year competition is called AI Cyber Challenge.August 9, 2023 Tags: artificial intelligence, cyber security, financial services, innovation, internet security, research, search, tools
- Nearly two-thirds of Americans (62%) say being able to enjoy healthy relationships with their loved ones better describes wealth than having a lot of money.
- Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.May 25, 2023 Tags: banks, demographics, finance, financial, financial services, paid search, research, search, seo, trust-based marketing
- The report cited some companies effectively connecting with this consumer group, including Absolut, Apple, Grubhub, H&M, McDonald's, United and Virgin Airlines.
- The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data.November 9, 2022 Tags: advertiser-agency relationship, advertising, agency, digital, financial services, media, media buying, performance marketing, research, search
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.September 8, 2022 Tags: australia, banks, brands, communications, customer experience, email, finance, financial services, france, japan, marketing, research, uk
- "With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories."July 26, 2022 Tags: ad spending, advertising, apparel, consumer, economy, entertainment, financial services, pharma, research, restaurants, retail, technology
- But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.June 7, 2022 Tags: ad spending, apple, audience targeting, cookie tracking, cookies, cpg, digital marketing, email, financial services, health care, marketing, privacy, research, roi, social media, technology
- Broker-dealers have increased their spending on IT and CRM and compliance programs, MIT research shows.
- ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.February 16, 2022 Tags: advertising, b2b, customer experience, data, digital, financial services, media, news, performance marketing, publishing, research, retail, search
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.January 21, 2022 Tags: ad buys, ad spending, advertising, agency, apparel, covid-19, cpg, digital, economy, entertainment, financial services, health care, holding company, media buying, out-of-home, pharma, print, radio, research, restaurants, retail, television, travel
- Financial-services businesses will drive the growth in local mobile advertising.December 23, 2021 Tags: advertising, automotive, cmmr, direct mail, finance, financial services, insurance, local media, marketingfinancial, mobile
- Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to?
- Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.October 12, 2021 Tags: biometrics, brand image, canada, consumer experience, cyber security, data, facial recognition, finance, financial services, financing, internet security, policy, privacy, research, search, uk
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).August 23, 2021 Tags: advertising, apparel, australia, automotive, canada, covid-19, cpg, entertainment, financial services, pharma, research, technology, travel, uk
- The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.August 17, 2021 Tags: ad technology, advertising, analytics, cmo, data, digital, financial services, health care, marketing, martech, metrics, performance marketing, research, retail, search, technology
- Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product officer.
- Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights.
- Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.November 10, 2020 Tags: agency, automotive, brand marketing, covid-19, d2c, digital, economy, financial services, innovation, marketing, mobile, movies, research, restaurants, showrooming
- Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch.August 19, 2020 Tags: advertising, audio, brand image, covid-19, digital, engagement, financial services, messaging, metrics, performance marketing, podcasts, research, revenue, search, travel
- Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan out their campaigns from search to television.May 13, 2020 Tags: ad fraud, covid-19, digital, ecommerce, financial services, hispanics, millennials, online fraud, research
- eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by publisher Business Insider, which was acquired by Axel Springer in 2015.
- Consumer search data suggests older generations are embracing at-home tech during stay-at-home. Captify compared consumer search in the first two weeks of April to the first two weeks of March, before U.S. quarantine efforts began.
- Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be spent on boosting, advertising and deploying fake news, per a study that analyzes the direct economic cost from fake news. The report also estimates fake news has contributed a loss in stock market value of about $39 billion a year. Cybersecurity company CHEQ conducted research with the University of Baltimore, which found that the epidemic of online fake news now costs the global economy $78 billion annually.November 20, 2019 Tags: advertising, digital, economy, fake news, financial services, news, online fraud, online publishing, politics, publishing, research, search, social media
- Podcast advertising has been one of Policygenius' top customer acquisition channels over the past several years, helping it achieve "phenomenal growth."
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.