Email personalization is the top method, with chatbots now in second place, Persado and Coresight Research report.
The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations to solve the problem.
Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network.
This frustration can cause consumers to search for brands that offer a different type of digital verification process.
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the
traditional sense. Emotions also can make an ad go viral, and entice consumers to latch on to the brand for life.
Google bought George's face for $5. He's an engineer who is not sure what the company plans to do with the data. Well, sort of.
The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment.