Search results for "sweepstakes"

• "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
  How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films had to contend with just that when they released their murder mystery "Knives Out" on the same Thanksgiving weekend as "Frozen 2". Not only that, they're also both family-friendly films competing for much of the same audience. Their solution? A "gamified transmedia" experience. In partnership with AvatarLabs, Lionsgate created puzzles for fans to solve using the "Knives Out" marketing materials; including its trailer, posters and red carpet events. Each puzzle was coordinated with the film's paid creative, where participants could find clues to the mysteries. Each solved mystery earned entry into the $250,000 grand prize sweepstakes. To kick off the promotion they scripted a custom shot trailer with talent, created an Instagram story and launched an interactive campaign hub that drove fans to every element of the larger marketing campaign. For maximum impact, they ran instant-win prizes to further incentivize people to enter. They offered an array of puzzles and difficulty levels to engage with a broader audience through a variety of touch points and platforms, while also leveraging publicity opportunities for cast participation.
  February 12, 2021  Tags: campaigns, celebrity, content marketing, contest, digital marketing, events, experiential marketing, facebook, influencer marketing, instagram, integrated marketing, interactive, movies, promotion, social media, sweepstakes, twitter, video
• Frank's RedHot Sauce Tweets Its Way To Red-hot Results
  People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.
  October 1, 2019  Tags: awards, awareness, contest, emojis, engagement, food, omma, promotion, sales, social media, social networks, super bowl, sweepstakes, twitter, video
• 7-Eleven: Evolutions In Convenience
  The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment.
  November 20, 2018  Tags: acquisition, apps, crm, digital, facebook, facial recognition, geotargeting, loyalty, machine learning, marketing/branding/advertising, mobile, personalization, retail, social media, social networking, social networks, sweepstakes