Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
There is a science to using and driving marketing results with them, judging by a new report by Phrasee, which shows football emojis have seen a 37% improvement -- but not in November.
Almost three quarters of Gen Z emoji users are willing to buy a product using the cartoon images.
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.