Search results for "contest"

• When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad
  Sometimes bigger is not better, especially when making smarter use of social amplification. For its Tiny Desk Contest, a small cadre of content creators was recruited to drive views and engagement for the NPR Music project on behalf of a major corporate sponsor. NPR's VP of Sponsorship Marketing, Lamar Johnson, explores the ROI for this use of content creators vs. paid amplification and the tactics for sponsor integration and amplification that helped the program perform far beyond projections.
  August 19, 2022  Tags: content, content creators, content marketing, contest, corporate ethics, engagement, integrated marketing, marketing, roi, sponsorship
• "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
  How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films had to contend with just that when they released their murder mystery "Knives Out" on the same Thanksgiving weekend as "Frozen 2". Not only that, they're also both family-friendly films competing for much of the same audience. Their solution? A "gamified transmedia" experience. In partnership with AvatarLabs, Lionsgate created puzzles for fans to solve using the "Knives Out" marketing materials; including its trailer, posters and red carpet events. Each puzzle was coordinated with the film's paid creative, where participants could find clues to the mysteries. Each solved mystery earned entry into the $250,000 grand prize sweepstakes. To kick off the promotion they scripted a custom shot trailer with talent, created an Instagram story and launched an interactive campaign hub that drove fans to every element of the larger marketing campaign. For maximum impact, they ran instant-win prizes to further incentivize people to enter. They offered an array of puzzles and difficulty levels to engage with a broader audience through a variety of touch points and platforms, while also leveraging publicity opportunities for cast participation.
  February 12, 2021  Tags: campaigns, celebrity, content marketing, contest, digital marketing, events, experiential marketing, facebook, influencer marketing, instagram, integrated marketing, interactive, movies, promotion, social media, sweepstakes, twitter, video
• Pancheros Juices Its Mobile App Program; Loyalty Ensues
  "Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh.
  February 24, 2020  Tags: apps, contest, digital, engagement, loyalty, mobile, promotion, qsr, restaurants
• Salvation Army Donations Spike Upon New Email Strategy
  Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the frequency, and differences from other groups."
  December 3, 2019  Tags: audience targeting, awards, awareness, campaigns, charity, content, contest, data, data-targeting, email, engagement, events, personalization, sales, strategy
• Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
  The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving the ad unit.
  October 2, 2019  Tags: awareness, canada, contest, customer experience, digital, display, earned media, email, engagement, interactive, microsites, mobile, rich media advertising, social media, social networks, tablet
• Frank's RedHot Sauce Tweets Its Way To Red-hot Results
  People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.
  October 1, 2019  Tags: awards, awareness, contest, emojis, engagement, food, omma, promotion, sales, social media, social networks, super bowl, sweepstakes, twitter, video