In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the average American spent using media each
day actually declined precipitously at the height of the COVID-19 pandemic.
The period from 6 a.m. to 2 p.m. has become the new prime time as many Americans turn to their digital devices, computers, tablets, smartphones and connected TVs for work, school, or other activities
they would otherwise be doing out of their homes, an analysis of the first three weeks of the U.S. shutdown by Tapad finds.
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving
the ad unit.
Lazy assumptions about over 55s and mobile could see marketers miss out on a key demographic.
Worldwide shipments of PCs, tablets, mobile phones are projected to reach 2.2 billion units this year, showing essentially no growth from the previous year.