Search results for "tablet"

• Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
  In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the average American spent using media each day actually declined precipitously at the height of the COVID-19 pandemic.
  March 25, 2021  Tags: audience measurement, covid-19, ctv, demographics, digital, media, media measurement, nielsen, radio, research, smartphone, tablet, trends, video
• Pandemic Turns Morning Into Prime Time, Digital Device Usage Soars
  The period from 6 a.m. to 2 p.m. has become the new prime time as many Americans turn to their digital devices, computers, tablets, smartphones and connected TVs for work, school, or other activities they would otherwise be doing out of their homes, an analysis of the first three weeks of the U.S. shutdown by Tapad finds.
  April 30, 2020  Tags: connected devices, connected tv, covid-19, digital, research, smartphone, tablet, television
• Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
  The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving the ad unit.
  October 2, 2019  Tags: awareness, canada, contest, customer experience, digital, display, earned media, email, engagement, interactive, microsites, mobile, rich media advertising, social media, social networks, tablet
• Mobile-Only Trend Led By The Over 55s
  Lazy assumptions about over 55s and mobile could see marketers miss out on a key demographic.
  May 10, 2019  Tags: london, media measurement, research, smartphone, tablet, uk
• High-End Mobile Phone Ownership Extending To 2.8 Years: Gartner
  Worldwide shipments of PCs, tablets, mobile phones are projected to reach 2.2 billion units this year, showing essentially no growth from the previous year.
  April 9, 2019  Tags: digital, iot, mobile, research, smartphone, tablet