Commentary
Mobile-Only Trend Led By The Over 55s
- by Sean Hargrave , Staff Writer, May 10, 2019
I doubt I'm the only nerd who loves to look through presentations to find some insight that totally challenges the usual assumptions about advertising and marketing.
So what if I were to ask you which age group is most likely to have already gone mobile-only?
Until I checked out the …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
Sean----not to worry. If you are targeting people aged 55+ just buyTV and you will have no problem reaching them.