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SEAN HARGRAVE

Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.

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  • 'The Telegraph' Is Up For Sale, But For How Much? by Sean Hargrave (London Blog on 10/28/2019)

    Apologies, there were a bunch of figures around regarding pre tax and operating etc profits. Have adjust the change from 16m to 3m as 80%. Thanks for pointing this out. 

  • Tommy Robinson Is Convicted, But He's No Journalist by Sean Hargrave (London Blog on 07/11/2019)

    Thanks, that's a great save. Most definitely 'now' rather than 'not' - thanks for flagging this up. It's been amended.

  • Forget Millennials -- Gen Z Will Make Brand Purpose A Priority by Sean Hargrave (London Blog on 06/06/2019)

    Good point Kevin,When the bank of mum and dad is no longer funding a greener more 'woke' lifestyle, will GenZ carry on worrying? I'm a little more confident they will because of the Extinction Rebellion movement making climate change a front page news story and concern plus greener products, I suspect, are going to become more mainstream, making them less of a financial stretch. But you're right, at the moment the 'woke' lifestyle is being funded by parents and guardians, we'll have to see what happens when the bills start landing on their own doorstep!

  • Is Instagram's Free Ride Coming To An End? by Sean Hargrave (London Blog on 06/07/2019)

    Thanks, that's really helpful. I guess Instagram has the same issue as FB of far too many people wanting to get in each timeline and it makes sense to rank on quality and engagement. I can't help but think this ultimately still paves the way for Instagram to follow the FB example of encouraging wider reach through advertising. It's always been the case but with organic reach potentially harder to obtain, it's going to increase reliance on advertising, particularly boosting influencer posts. That's my prediction, for what it's worth!

  • Fourteen Million Reasons To Block The Ad Blockers by Sean Hargrave (London Blog on 06/04/2018)

    As mentioned, publishers have a lot to do to get their own house in order first and the Coalition for Better Ads is a good starting point. I absolutely make that point first of all. But, still a publisher has nothing to lose from banning ad blockers. If readers don't want to be monetised, how do they expect the content to get to them? It's taking the content without playing the game. So ban them. Publishers have nothing to lose other than not wasting content on what I would call shoplifters and you would label people assuming a right to take content for free.

  • Is Native Advertising The Latest Victim Of Publishing's Flight To Quality? by Sean Hargrave (London Blog on 04/09/2018)

    Thanks Paula, that just me "LOL" - somewhere along the way I succumbed to the modern, trendy word because that's what everyone now reports on. I remember years ago saying to people, "it's just advertorial, isn't it?" and getting the puzzled smile a digital native gives to a dinosaur!

  • Did Facebook Just Admit TV Was Right About Video Ads All Along? by Sean Hargrave (London Blog on 01/10/2018)

    Yes, I'm not sure Facebook's record on video analytics is always trustworthy. I think with a shift towards 6 second pre and mid rolls, though, the majority of people watching the entire ad to get to the juicy content is realistic. Whether they're looking at the screen or wasting 6 seconds looking at their calendar instead, is anyone's guess. 

  • Did The UK Government Just Let Social Giants Off The Hook? by Sean Hargrave (London Blog on 10/11/2017)

    Agreed. I am surprised the social giants haven't done more to have blocking and reporting tools more prominently displayed. If you have a problem with a comment, it's very hard to know what to do, whom to report it to. Also, with kid education, you would think a nanosecond's worth of profit could be put in to some extra tools, a video or two, a microsite for education? It now kind of feels like they've been dragged in to doing the right thing rather late on rather than embracing it and being seen as decent corporate citizens. 

  • Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come by Sean Hargrave (London Blog on 04/26/2017)

    Thanks Vanessa. Print couldn't find a better well-wisher than I, and probably every other journalist who cut their teeth on locals before the move to nationals and freelancing.As I point out in the blog, not all channels are created equally and so the experience of reading a paper of magazine is far more immersive than a radio in the background or MPUs beside an article on a web site. Is that enough to make 3% of our attention equate to 12%. I'm not so sure and the AA/Warc figures, from memory, suggest 3% in a couple of years will earn around 10% I believe.Also, the gains in digital are tiny compared to the losses in print.I would far rather it weren't so, and recently blogged about Sorrell's kind words towards print, but revenue is clearly moving away from print and in to digital. One can only hope publishers find a way of navigating this shift without feeling they can only do so through cutting Facebook in on the action. However, when you look at the massive attention for Facebook, in news terms, and the BBC and then see the tiny blips on the chart for other publishers, it's definitely a huge challenge.Thanks for the link, I will check it out now.

  • Dear Brands: We're All Publishers Now -- So Behave, Or Else by Sean Hargrave (London Blog on 04/11/2017)

    Love it, and you're right, and the balance was definitely not right here, was it. There's also that great similar story of the guy asking the girl to stay the night with him for a dollar, and she says no, so he raised it to a million. "What kind of girl do you think I am," she is supposed to reply. To which he answers. "We've established that, we're just haggling over the price!"

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