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Sean Hargrave is MediaPost's London Editor. You can reach him at

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  • Fourteen Million Reasons To Block The Ad Blockers by Sean Hargrave (London Blog on 06/04/2018)

    As mentioned, publishers have a lot to do to get their own house in order first and the Coalition for Better Ads is a good starting point. I absolutely make that point first of all. But, still a publisher has nothing to lose from banning ad blockers. If readers don't want to be monetised, how do they expect the content to get to them? It's taking the content without playing the game. So ban them. Publishers have nothing to lose other than not wasting content on what I would call shoplifters and you would label people assuming a right to take content for free.

  • Is Native Advertising The Latest Victim Of Publishing's Flight To Quality? by Sean Hargrave (London Blog on 04/09/2018)

    Thanks Paula, that just me "LOL" - somewhere along the way I succumbed to the modern, trendy word because that's what everyone now reports on. I remember years ago saying to people, "it's just advertorial, isn't it?" and getting the puzzled smile a digital native gives to a dinosaur!

  • Did Facebook Just Admit TV Was Right About Video Ads All Along? by Sean Hargrave (London Blog on 01/10/2018)

    Yes, I'm not sure Facebook's record on video analytics is always trustworthy. I think with a shift towards 6 second pre and mid rolls, though, the majority of people watching the entire ad to get to the juicy content is realistic. Whether they're looking at the screen or wasting 6 seconds looking at their calendar instead, is anyone's guess. 

  • Did The UK Government Just Let Social Giants Off The Hook? by Sean Hargrave (London Blog on 10/11/2017)

    Agreed. I am surprised the social giants haven't done more to have blocking and reporting tools more prominently displayed. If you have a problem with a comment, it's very hard to know what to do, whom to report it to. Also, with kid education, you would think a nanosecond's worth of profit could be put in to some extra tools, a video or two, a microsite for education? It now kind of feels like they've been dragged in to doing the right thing rather late on rather than embracing it and being seen as decent corporate citizens. 

  • Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come by Sean Hargrave (London Blog on 04/26/2017)

    Thanks Vanessa. Print couldn't find a better well-wisher than I, and probably every other journalist who cut their teeth on locals before the move to nationals and freelancing.As I point out in the blog, not all channels are created equally and so the experience of reading a paper of magazine is far more immersive than a radio in the background or MPUs beside an article on a web site. Is that enough to make 3% of our attention equate to 12%. I'm not so sure and the AA/Warc figures, from memory, suggest 3% in a couple of years will earn around 10% I believe.Also, the gains in digital are tiny compared to the losses in print.I would far rather it weren't so, and recently blogged about Sorrell's kind words towards print, but revenue is clearly moving away from print and in to digital. One can only hope publishers find a way of navigating this shift without feeling they can only do so through cutting Facebook in on the action. However, when you look at the massive attention for Facebook, in news terms, and the BBC and then see the tiny blips on the chart for other publishers, it's definitely a huge challenge.Thanks for the link, I will check it out now.

  • Dear Brands: We're All Publishers Now -- So Behave, Or Else by Sean Hargrave (London Blog on 04/11/2017)

    Love it, and you're right, and the balance was definitely not right here, was it. There's also that great similar story of the guy asking the girl to stay the night with him for a dollar, and she says no, so he raised it to a million. "What kind of girl do you think I am," she is supposed to reply. To which he answers. "We've established that, we're just haggling over the price!"

  • Wanna Reach Millennials? Get Emailing (Just Do The Math) by Sean Hargrave (EuroMail on 12/05/2016)

    Hi Eric, Thanks for the note, we're all students in this evolving landscape! I agree that email is vastly underrated. It's the ID we log in with (as well as our Facebook credentials) around the net and it's a route back to us. With display, you're right, around a third or a quarter of millennials will be ad blocking and even then you're lucky to get more than half of your spots 'viewable' and not prone to fraud. Some direct buying, though, with a quality publisher is always going to be a good way of raising awareness, though.Social and email seem a match made in heaven, driving up email subs, getting content out there in a virtuous circle. Throw in some native advertising in an apt environment and, if you're content led, then there's another string to your bow.Don't forget search, though, still accounts for about half of digital spend over here in Europe and a lot of that content on social and native is becoming video increasingly.Interesting times. Thanks for taking the time to reach out, Eric.

  • Is A Quarter Of Snapchat's Users Viewing Ads Enough? by Sean Hargrave (London Blog on 04/04/2017)

    Great points guys, I guess I was looking for the balance between thinking a quarter engaging in ads is good but is it going to be enough? Separate studies have shown millennials being more opposed to digital advertising that us Gen X or Baby Boomer people so I suspect that beyond attitudes, there aren't actually one in four regularly engaging in ads, it's just something they've once done. And remember, even when they make it fun and add potential value for free, a half of users have never tried a sponsored filter.So I guess I was looking for that balance of a great service with an audience publishers would kill for but... if only a quarter of them are going to look at advertising in a favourable enough way to consider watching a video etc, then is that going to be enough. Is a quarter of a massive number enough? More of a question than a statement.

  • #WeAreNotAfraid -- Trump Jr, Fake News, Selfies And Doctors Show Both Sides Of Social On London Attack by Sean Hargrave (London Blog on 03/23/2017)

    Exactly, us Brits always know the answer to anything is a cup of tea, or even a G&T.

  • London Reels, Rebounds From Terrorist Attack by Tanya Gazdik (Marketing Daily on 03/24/2017)

    With a weaker pound there's never been a better time to come and visit. Please don't let one misguided man of violence put you off. I'm biased, it's where I'm from, but London remains a wonderful place to explore. It's very much business as usual again over here. 

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