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SEAN HARGRAVE

Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.

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  • Did The UK Government Just Let Social Giants Off The Hook? by Sean Hargrave (London Blog on 10/11/2017)

    Agreed. I am surprised the social giants haven't done more to have blocking and reporting tools more prominently displayed. If you have a problem with a comment, it's very hard to know what to do, whom to report it to. Also, with kid education, you would think a nanosecond's worth of profit could be put in to some extra tools, a video or two, a microsite for education? It now kind of feels like they've been dragged in to doing the right thing rather late on rather than embracing it and being seen as decent corporate citizens. 

  • Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come by Sean Hargrave (London Blog on 04/26/2017)

    Thanks Vanessa. Print couldn't find a better well-wisher than I, and probably every other journalist who cut their teeth on locals before the move to nationals and freelancing.As I point out in the blog, not all channels are created equally and so the experience of reading a paper of magazine is far more immersive than a radio in the background or MPUs beside an article on a web site. Is that enough to make 3% of our attention equate to 12%. I'm not so sure and the AA/Warc figures, from memory, suggest 3% in a couple of years will earn around 10% I believe.Also, the gains in digital are tiny compared to the losses in print.I would far rather it weren't so, and recently blogged about Sorrell's kind words towards print, but revenue is clearly moving away from print and in to digital. One can only hope publishers find a way of navigating this shift without feeling they can only do so through cutting Facebook in on the action. However, when you look at the massive attention for Facebook, in news terms, and the BBC and then see the tiny blips on the chart for other publishers, it's definitely a huge challenge.Thanks for the link, I will check it out now.

  • Dear Brands: We're All Publishers Now -- So Behave, Or Else by Sean Hargrave (London Blog on 04/11/2017)

    Love it, and you're right, and the balance was definitely not right here, was it. There's also that great similar story of the guy asking the girl to stay the night with him for a dollar, and she says no, so he raised it to a million. "What kind of girl do you think I am," she is supposed to reply. To which he answers. "We've established that, we're just haggling over the price!"

  • Wanna Reach Millennials? Get Emailing (Just Do The Math) by Sean Hargrave (EuroMail on 12/05/2016)

    Hi Eric, Thanks for the note, we're all students in this evolving landscape! I agree that email is vastly underrated. It's the ID we log in with (as well as our Facebook credentials) around the net and it's a route back to us. With display, you're right, around a third or a quarter of millennials will be ad blocking and even then you're lucky to get more than half of your spots 'viewable' and not prone to fraud. Some direct buying, though, with a quality publisher is always going to be a good way of raising awareness, though.Social and email seem a match made in heaven, driving up email subs, getting content out there in a virtuous circle. Throw in some native advertising in an apt environment and, if you're content led, then there's another string to your bow.Don't forget search, though, still accounts for about half of digital spend over here in Europe and a lot of that content on social and native is becoming video increasingly.Interesting times. Thanks for taking the time to reach out, Eric.

  • Is A Quarter Of Snapchat's Users Viewing Ads Enough? by Sean Hargrave (London Blog on 04/04/2017)

    Great points guys, I guess I was looking for the balance between thinking a quarter engaging in ads is good but is it going to be enough? Separate studies have shown millennials being more opposed to digital advertising that us Gen X or Baby Boomer people so I suspect that beyond attitudes, there aren't actually one in four regularly engaging in ads, it's just something they've once done. And remember, even when they make it fun and add potential value for free, a half of users have never tried a sponsored filter.So I guess I was looking for that balance of a great service with an audience publishers would kill for but... if only a quarter of them are going to look at advertising in a favourable enough way to consider watching a video etc, then is that going to be enough. Is a quarter of a massive number enough? More of a question than a statement.

  • #WeAreNotAfraid -- Trump Jr, Fake News, Selfies And Doctors Show Both Sides Of Social On London Attack by Sean Hargrave (London Blog on 03/23/2017)

    Exactly, us Brits always know the answer to anything is a cup of tea, or even a G&T.

  • London Reels, Rebounds From Terrorist Attack by Tanya Gazdik (Marketing Daily on 03/24/2017)

    With a weaker pound there's never been a better time to come and visit. Please don't let one misguided man of violence put you off. I'm biased, it's where I'm from, but London remains a wonderful place to explore. It's very much business as usual again over here. 

  • Moving In-House -- Advertisers Are Finally Challenging Domineering Agencies by Sean Hargrave (London Blog on 03/22/2017)

    Surely there's the still the rain to blame? lol. No not everything but about a third of relationships, ISBA reports, are involving staff from an agency moving in with the brand. Oliver does this over here and hence it wasn't a surprise to see they were involved in the research. So, you're right, not the whole thing in every relationship but the direction of travel appears to be towards the brand.

  • #WeAreNotAfraid -- Trump Jr, Fake News, Selfies And Doctors Show Both Sides Of Social On London Attack by Sean Hargrave (London Blog on 03/23/2017)

    Thanks Ari, that's very touching.

  • Who'd Have Guessed? Cinema And Outdoor Are Gen Z's Most Receptive Channels by Sean Hargrave (London Blog on 01/10/2017)

    Fabulous input Ed, thank you. I think you're right, in that this isn't a definitive guide and a lot would obviously depend on how apt the brand is and the quality of the content they are interrupting. Great brand and must-see content are obviously favourable than the reverse.However, the figures are useful to see the difference in the age groups towards what they prefer and, again, this can be taken with a slight pinch of salt.However, the stand out stat, for me, was Gen Z is out and about and actually more open and welcoming of cinema and outdoor than previous generations. So, it's always good to remember that any media plan doesn't have to be exclusively restricted to online and mobile. 

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