Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled.
Warc is predicting global ad spend will slump 8% this year, according to "Campaign". However, UK ad spend is due to reduce by more than 16%, second only to France's 18.7% decline.
A lack of commuters is balanced by home listeners -- but it's the established shows that are feeling the love, not new launches.
Nearly nine in ten advertisers are deferring campaigns with just over half holding back spend for six months, according to a WFA report covered in "Campaign."
The global ad economy will outpace the contraction of real GPD following the economic impact of COVID-19 through the rest of 2020, according to an updated forecast released today by technology and
market analytics platform Omdia.
"Mediatel" is reporting that an investigation by ISBA and PwC into the premium programmatic market has found only half of advertising spend reaches publishers and 15% disappears into what the
advertisers' trade body is calling "a black hole."
Brands doing good things for others are clearly seeing a lift in social sentiment.
UK digital ad spend was up 15.4% in 2019, compared to the year before, to reach GBP15.69bn. "Netimperative" reveals IAB UK and PwC figures show 56% of all spending was targeted at smartphones,
particularly mobile video.
If you are squeamish, look away now. New AA/Warc figures predict that instead of growing 5% this year, the UK advertising market will contract by 16.7%, "Mediatel" reports.
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
Staff numbers at IPA members fell in 2018 and 2019, the first time that agency head count has declined for two consecutive years, "Campaign" reports.
A "Campaign" survey shows that while 28% of adland execs are expecting growth to return to the UK advertising market in the fourth quarter, the majority suspect it won't being to happen until 2021.
Research by "Marketing Week" and "Econsultancy" shows that half of marketers are reducing budgets and just over a quarter -- at 29% -- are keeping budgets where they are. After those who are not sure
what they will do are factored in, at 14%, that leaves just 7% who are what the title believes to be "seizing the opportunity" to spend more during the COVID-19 lockdown.
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories.
If so, should the European Commission investigate whether member countries are putting enough resources into enforcing GDPR?
Print's decline in media attention is now four times worse than previously predicted as television and digital video boom.
"Netimperative" is reporting on media consumption research that shows time spend watching television, digital video and posting on social media is soaring and will continue to grow throughout the
year. The extra attention comes from declining readership of print newspapers and magazines.
Research conducted by "The Telegraph" shows Britons are eagerly anticipating getting out of lockdown, and it is showing in their search behaviour. Searches for making masks and when lockdown will end
have surged but the biggest rise, of more than 1000%, are enquiries related to garden centres.
A "Press Gazette" poll of more than 1,000 people found that 70% do not think journalists are doing a good job of holding the Government to account on COVID-19.
"Sky News" has been crunching the numbers and is now saying the lockdown period has seen a crash in business activity that is even worse than the global financial crisis of 2008.
That is the takeaway from the IPA's Bellwether figures -- a huge reduction now, but budgets will be back within a year.
Micro influencers were already growing in importance, but in lockdown they are a new hot trend, Warc research identifies.
"The Drum" is reporting on the IPA Bellwether report out today, which shows that ad budgets are being cut at their highest level since the 2008 global financial crisis but a recovery is predicted next
The UK has slipped two places down the World Press Freedom Index to 35th place, largely due to events in Northern Ireland where Lyra McKee was murdered while covering unrest in Derry and two
journalists were improperly arrested after probing police links with terrorists. The pair recently spent a year on bail without being charged for any offence, "The Guardian" writes.
"Campaign" is reporting on research that suggests the finance bosses at the UK advertising agencies are bracing for an expected 20% drop in revenue to the COVID-19 lockdown.
We're starting to consume less news, just when news groups were hoping to better monetise COVID-19 stories. As Havas has discovered, it's the beginning of COVID news fatigue.
"Marketing Week" research shows that B2C marketers are nearly twice as likely to have been made redundant, due to the COVID-19 outbreak, than their counterparts in B2B.
It's 'School Report' time of year at "Campaign" and amid several articles offering league table for agencies the big news at the end of 2019 is very little has changed with the holding companies which
are, as in 2018, ranked WPP, Omnicom, Publicis Groupe and Dentsu Aegis. The main shift in the table, according to Nielsen's figures, is Interpublic leaping above Havas in fifth and sixth spots.
Business confidence has fallen to a new low in an index that recorded a drop similar to that of the 2008 global financial crisis, only bigger, "The Times" reports.
Just under one in four companies are confident they will survive the next six months, according to research the Data and Marketing Association reported on in "Netimperative."