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Search results for "video"
- YouTube has a higher valuation than media companies, but it continues to outdo other legacy media businesses with its virtual pay TV provider YouTube TV.April 24, 2025 Tags: content, data, podcasts, ratings, research, revenue, television, valuation, video, youtube
- Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.March 14, 2025 Tags: agency, brands, consumer experience, digital marketing, engagement, research, social media, video
- It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of AI and big data and the implications for TV, video and premium content."February 4, 2025 Tags: advertising, artificial intelligence, attention, big data, content, data, google, marketing, media measurement, research, television, video
- Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.January 16, 2025 Tags: ad spending, advertising, audio, connected tv, digital, digital-out-of-home, display, gaming, linear tv, paid search, podcasts, research, streaming, television, video
- Market research company Circana is expanding its sales-lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social video platform, including Shorts and In-feed.January 8, 2025 Tags: advertising, attribution, cpg, marketingcpg, media measurement, research, sales, television, video, youtube
- ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based on human traits. The technology is called introverted, intuitive, feeling and perceiving (INFP). It's an audio-driven head generation framework for dyadic interaction that can make one image talk with a human or talk with another agent.December 22, 2024 Tags: ai, artificial intelligence, audio, china, generative ai, research, technology, tiktok, video
- Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and young adult viewers.
- The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.November 19, 2024 Tags: advertising, attention, australia, consumer, content, media measurement, research, social media, tiktok, uk, video
- The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023, dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.October 9, 2024 Tags: 4as, ad fraud, ad serving, ad spending, advertising, ana, data, display, iab, invalid traffic, media measurement, research, video
- A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile.September 26, 2024 Tags: advertising, comcast, content, demographics, messaging, mobile, research, streaming, television, video
- Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ad types, as more look for a seamless experience to combine product discovery with purchases, according to a study released Tuesday.September 17, 2024 Tags: advertising, discovery, ecommerce, iab, mcommerce, media buying, research, search, video
- Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.August 1, 2024 Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
- Three quarters of buying advertising on connected television apps is automated, or handled programmatically through several kinds of deals.
- Advertising will remain a strong growth factor in the global streaming marketplace, but subscriptions will continue to dominate the business for years to come, according to PwC.
- Daily usage for nearly all streamers rose for most streamers - including Netflix, Hulu, Paramount+, Max, Peacock and Amazon Prime Video - but Disney+ and Discovery+ slipped.
- Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.June 28, 2024 Tags: ad campaign, branded content, campaigns, content, content creators, creative, demographics, gen z, google, multicultural, research, user-generated content, video, youtube
- Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.June 27, 2024 Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
- With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.June 5, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
- WBD is participating in assorted bundling partnerships and entertainment bundling. With all these deals, Zaslav believes WBD is at the forefront of where streaming is headed.June 3, 2024 Tags: bundles, d2c, entertainment, research, revenue, subscription bundles, television, video, warner bros discovery, warnermedia
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.May 20, 2024 Tags: apps, audio, bundles, cable tv, consumer experience, content, entertainment, fast, gaming, mvpd, news, podcasts, research, social media, streaming, svod, television, video, vmvpd
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.May 16, 2024 Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
- Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company.May 15, 2024 Tags: advertising, attention, campaigns, digital, engagement, intent, media buying, media measurement, meta, research, streaming, television, video
- Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
- YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.
- 3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.March 22, 2024 Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
- OpenAI has announced Sora, a new text-to-video model that is able to generate movie-like, brief 1080p videos from typed prompt responses.
- X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's most popular wrestlers.February 9, 2024 Tags: entertainment, partnership, research, social media, sports, television, video, x
- Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.February 7, 2024 Tags: ad spending, artificial intelligence, campaigns, content, email, forecast, generative ai, machine learning, media, research, technology, television, video
- Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.February 6, 2024 Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
- The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers."January 26, 2024 Tags: advertising, amazon, amazon prime video, avod, disney, disney+, forecast, launch, research, revenue, streaming, television, video
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.