Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using generative AI technology to deliver otherworldly scenes instead of
Interactive CTV ads generated a more than 600% lift in engagement compared to standard pre-roll video.
Gen Z's unique, multiscreen ways of engaging with TV offer advertisers new opportunities, underscores new survey.
Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they employ, according to an Advertiser
Perceptions survey for IAB.
Half of video buyers are using biometric attention metrics. When it comes to defining impressions, there's little consensus.
Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.
Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
They also have an even stronger preference for targeted, relevant ads than CTV owners as a whole.
The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable.
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter Olympics sales.
A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
Only 16% of viewers of online video stick with content that is longer than an hour.
Marketers are learning what incentives and formats appeal to consumers, and how to use data and emerging tech to deliver personalized, interactive experiences.
TV stations and other platforms have "less and less quality programming, as legacy media companies now launch all their new shows direct to streaming," says Richard Greenfield, media analyst at
But number of video plays increased, particularly among providers with FIFA World Cup streaming rights.
A survey confirms the importance of communicating the specifics of when and where viewers can watch a show.
Younger viewers confirm that they spend more time on gaming and short-form non-premium video than traditional TV or even VOD movies.
Although U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, according to Attest surveys.
No, not that kind of "short," but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, GroupM and Horizon execs tell Wall Street analysts.
Digital versus traditional media? It's not either or. Look for a continued synthesis of both areas.
YouTube still dominates, but TikTok's influence with kids is gaining both in viewing time and advertising impacts, study finds.
Young media consumers' high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz
Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% and radio at 14%.
Building and executing campaigns rooted in proven results can present limitations in testing new opportunities and unlocking potential. When every ad dollar spent must prove its value, drawing
meaningful insights that create scalable opportunity with confidence is critical. Butler/Till's Channel Director of Media, Gina Whelehan, will share how she and her team embarked on the advanced TV
journey with their client and successfully built out a diversified video mix.
Since it launched in 2016, DIY brand 5-minute Crafts has consistently been a top channel on YouTube and Facebook. But with the rise of short-form video and the growing importance of long-form CTV
distribution, the brand found itself having to evolve its video formats in opposite directions. theSoul Publishing's Senior Director of Content Partnership, Michael Boccacino, shares how the company
is adapting both the content and the business models for its key video franchises into the Omni-Media world.
While AVOD platforms are projected to rise 27% to $9.6 billion this year, digital TV-video has been impacted by a drastically weaker scatter TV market. MoffettNathanson is lowering overall TV
estimates for next year down 3.3% to $80.5 billion, and estimates national broadcast networks will be down 8% to $13.3 billion, with national TV cable networks 5% lower, local TV stations down 8%,
local cable dropping 15% and syndication slipping 5%.
Magna projects a 4% decline in national TV network ad revenue to $38.7 billion for this year. AVOD, OTT and streaming platforms are forecast to see growth of 18.4% this year and 31.6% in 2023. Magna
estimates all TV ad revenue globally will be down 3.6% next year. For this year, worldwide TV is expected to grow 1.7% to $172 billion.
Ad-supported video accounts for two of those hours, according to Parks Associates surveys.
The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets
will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
Families are using video games to better connect during the holidays, a survey finds, with 38% of respondents saying they play video games during the holidays and that video games are one of their top
five family holiday activities.