YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
OpenAI has announced Sora, a new text-to-video model that is able to generate movie-like, brief 1080p videos from typed prompt responses.
X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's
most popular wrestlers.
Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement that it will have "meaningfully fewer ads than linear TV and other streaming providers."
Parks Associates says just 5% of U.S. internet households have only a pay-TV service and no streaming apps.
Despite the projected 18% ad spike this year, overall TV/CTV video business from traditional TV companies will see a "shockingly bad" ad revenue decline of 11% in 2023 vs. 2022, MoffettNathanson
Research says.
Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.
A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is
operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
Roku will see a "slower rebound in video advertising revenue growth compared to prior estimates," MoffettNathanson Research says in a recent report.
More than half of people who regularly use captions do so to stay focused on a TV show or movie.
Scaling high-performing video ad creatives across paid social platforms is daunting at best. PetPlate shares its framework for turning one video concept into five, maximizing the potential of
user-generated content (UGC) influencers, and making video-first ads the sole focus of a brand. You, too, can crack the code of scaling paid social through a test, learn and iterate framework.
Bringing viewer attention in the first few critical seconds of a pre-roll is an art+science puzzle under any circumstances. But when you are targeting a full funnel of touchpoints across multiple
platforms, from social to YouTube to TikTok, the equations get really hard. Amelia Coomber, Director of Acquisition & Performance Marketing at PetPlate, shares their recipe of testing and iterating
your way to conversion.
Now that we're seeing real fungibility of linear TV annual ad spend into CTV and streaming TV platforms, we should care about the quality of the digital video ad units capturing that spend.
Eighty-three percent of shoppers said they host or attend watch parties at home at least once a season.
Amid tense negotiations and the blackout of networks/stations, Charter and Disney are each aggressively pushing alternatives for video consumers left in the lurch as the new fall TV season is about to
start.
Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted
by the firm's stock coverage and categories. The swings reveal demand.
The $1B ad spend for CTV in June is a new record for a 1-month period, according to Vivvix, formerly known as Kantar. Growth categories include household supplies and beverages, which grew by more
than 300% on a year-over-year basis on CTV.
Consistent measurement methods, ad verification, brand safety and the quality of content are key impediments to faster growth in CTV ad spending.
Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
'Super bundles' have exploded, and subs offering streaming services have had the biggest positive impact on telcos' customer acquisition and retention, according to a new report.
The attention offering can be used across a campaign's lifecycle, from planning through reporting.
How do you bring legacy brands who have been wedded to linear TV into the advanced TV fold? Test and prove. Lockard & Wechsler Direct's VP of Advanced TV, Scott Lisk, brings the receipts, sharing the
ways in which the performance agency has tested out streaming video platforms to highlight when, where and how these data driven video channels do and don't work best.
"Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media
attention benchmarks.
A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science at iSpot for TV and
video-measurement products at iSpot.