Commentary
National TV Network Content On Streamers Tops In 'Premium' Video: Study
- by Wayne Friedman , Staff Writer, September 26, 2024
Although premium video viewing perceptions keep changing, new research continues to show big-screen national TV network/streaming-based content has strong value -- dramatically higher than for small-screen, short-form mobile phone content.
A Comcast FreeWheel study shows that 78% of viewers say national TV network content on national streaming platforms has higher …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
