Search results for "carbonated beverages"

• Prime, Starry Among Top-Selling New Beverage Brands In 2023
  Energy and hydration drink brands were among the food and beverage category leaders in Circana's "New Product Pacesetters" of 2023.
  June 24, 2024  Tags: beverages, carbonated beverages, research
• A Visual Attention Study That Went Terribly Right
  How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
  May 16, 2024  Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
• Can TikTok Build D2C Brands?
  Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels. But how did Poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for "soda", and sell over half a million dollars of online purchases in just one day? Poppi's Co-Founder and Chief Brand Officer, Allison Ellsworth, shares how leveraging TikTok became a main awareness and growth driver and how Poppi's cultural cachet was built through organic social, influencers and content creators. We will explore how D2C brands can benefit from these tactics, maneuver limited media budgets, and ultimately create a brand consumers love.
  December 23, 2022  Tags: beverages, brand marketing, brands, buddy media, budgets, carbonated beverages, consumer, content creators, influencer marketing, media, social media, social networking
• Key Category Projections Reveal Mixed Recovery For 2021-22
  Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
  August 9, 2021  Tags: ad spending, advertising, agency, alcohol, apparel, automotive, carbonated beverages, covid-19, electronics, entertainment, food, forecast, media, pharma, publishing, research, retail, technology, telecom, tourism, transportation
• I'm Dreaming Of A Good TV Ad
  Molson Coors created a lighthearted commercial that viewers could "see" while sleeping.
  July 6, 2021  Tags: advertising, beer, carbonated beverages, research, streaming, tv
• 'Movie Dew-Overs' Provide Comedic Parody Campaign
  The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness.
  March 14, 2019  Tags: awards, beverages, carbonated beverages, contextual advertising, film, gen z, multichannel, multicultural, social media, teens, tv
• Healthier Options Spur Gains In Satisfaction With Packaged Foods; Craft Beers Hit New High
  Consumers appreciate food makers' growing number of organic and "clean" offerings, non-soda beverages and microbrews, according to ACSI study.
  October 26, 2018  Tags: beer, beverages, carbonated beverages, food, research