A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry's sole BFFs.
And wine-based RTDs will up their game next year, with "extensive innovations" expected, says NielsenIQ VP Jon Berg.
"We think that reflects notable changes in consumer behavior coupled with changes in legislation at the state level," says Cowen analyst.
Alcohol brands have been engaging consumers through personalized creative that offers discounts, contests, cocktail recipes, and exact in-store locations.
iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games.
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth
estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts
strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
Alcohol advertising will grow roughly in line with the general ad market with 4%-5% annual growth in 2022 and 2023, according to Zenith's new projection for the category.
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wane, a nifty new demand
index being released by IRI today finds. The aptly named "IRI CPG Demand Index" is a dynamic database providing a weekly index of actual consumer CPG demand benchmarked against actual sales for the
prior year period.
"Every day is Black Friday, "according to a new study from ad-technology company SteelHouse. "Ecommerce prices are dropping fast, while purchases increase." Big-time price discounts across many
consumer categories are a major reason, according to the study's authors, causing much lower "average order value."