Search results for "alcohol"

• NBA Team Sponsorships Rise 7% To $1.5B
  NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament that started up last fall.
  May 21, 2024  Tags: alcohol, automotive, beverages, health care, marketing, research, revenue, social media, sponsorship, sports, technology
• Annual Silicon Valley Bank Report Paints Sober Picture For Wine
  A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry's sole BFFs.
  January 19, 2023  Tags: alcohol, baby boomers, liquor, research, sales, wine
• Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023
  And wine-based RTDs will up their game next year, with "extensive innovations" expected, says NielsenIQ VP Jon Berg.
  December 23, 2022  Tags: alcohol, liquor, research, spirits
• Study: Legal Cannabis A 'Formidable Competitor' To Alcohol
  "We think that reflects notable changes in consumer behavior coupled with changes in legislation at the state level," says Cowen analyst.
  December 9, 2022  Tags: alcohol, cannabis, cpg, government, legal, liquor, regulation, research
• Study: Alcohol Campaigns Rank High In Click-Through Rates
  Alcohol brands have been engaging consumers through personalized creative that offers discounts, contests, cocktail recipes, and exact in-store locations.
  March 27, 2022  Tags: ad campaign, alcohol, liquor, research
• TV Beer Spending Soars Nearly 50% YOY
  iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games.
  August 23, 2021  Tags: ad spending, advertising, alcohol, beer, liquor, research, sports, television
• Key Category Projections Reveal Mixed Recovery For 2021-22
  Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
  August 9, 2021  Tags: ad spending, advertising, agency, alcohol, apparel, automotive, carbonated beverages, covid-19, electronics, entertainment, food, forecast, media, pharma, publishing, research, retail, technology, telecom, tourism, transportation
• Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021
  Alcohol advertising will grow roughly in line with the general ad market with 4%-5% annual growth in 2022 and 2023, according to Zenith's new projection for the category.
  May 24, 2021  Tags: ad spending, advertising, agency, alcohol, forecast, research
• IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
  Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher and some beginning to wane, a nifty new demand index being released by IRI today finds. The aptly named "IRI CPG Demand Index" is a dynamic database providing a weekly index of actual consumer CPG demand benchmarked against actual sales for the prior year period.
  April 27, 2020  Tags: alcohol, beverages, cmmr, covid-19, cpg, food, health, health and beauty aids, packaged goods
• Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
  "Every day is Black Friday, "according to a new study from ad-technology company SteelHouse. "Ecommerce prices are dropping fast, while purchases increase." Big-time price discounts across many consumer categories are a major reason, according to the study's authors, causing much lower "average order value."
  April 10, 2020  Tags: alcohol, consumer, covid-19, ecommerce, entertainment, research, spirits