Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
And wine-based RTDs will up their game next year, with "extensive innovations" expected, says NielsenIQ VP Jon Berg.
"Every day is Black Friday, "according to a new study from ad-technology company SteelHouse. "Ecommerce prices are dropping fast, while purchases increase." Big-time price discounts across many
consumer categories are a major reason, according to the study's authors, causing much lower "average order value."