Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "entertainment"
- "With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories."
- The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
- The Discovery CEO may be more the TV-media centric boss for all things WarnerMedia, including HBO Max, than the less entertainment-savvy AT&T.
- We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
- Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while about 88% of people say YouTube helps them expand their perspectives or ways of thinking.
- More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
- Share of time averages 54% for short-form video and 46% for TV content, a new study finds.
- Teens are most interested in new virtual experiences in gaming, TV/movies and shopping, while 45% of those over 54 are not interested in virtual experiences, a study by Toluna finds. Nearly half of teens and 25% of those 18 and up said they know what the metaverse is, while 54% of those over 54 had no idea what it is.
- "The million-dollar question is whether today's young consumers will always prioritize non-traditional content - or whether they'll start to resemble older consumers as they grow older," says Peter Fondulas, Hub principal and co-author of the study, in a release.
- In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing streaming tier and putting it nearly on par with AVOD.
- Discovery+ is perceived as having high ad loads, but they were deemed "reasonable" due to their relevance, a new survey finds.
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
- Roku is bringing a "Live TV Zone" tool to its onscreen navigation.
- TV and movie viewing still command the largest share, and did see growth over the past two years--but gaming and other activities saw significantly higher growth, according to consumer surveys conducted by Interpret.
- Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
- Roku is expected to see $7.5 billion in revenues in 2025, which is 17% lower than its earlier projections, according to MoffettNathanson.
- The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About one-third (36%) of people ages 13 to 74 said they play video games on consoles such as the Sony Playstation or Microsoft Xbox, according to a study by Hub Entertainment Research. Among those console gamers, 51% said they play every day -- up from 39% two years ago. Gaming is popular among male teens and younger men who are more difficult to reach through traditional linear television. About 70% of men under age 35 play console games, compared with 50% of women in the same age group. Gamers also have become more tolerant of in-game advertising, such as branded downloadable content (DLC). Some 70% of regular console gamers play with branded in-game content, up from 61% two years ago. Among those who see in-game ads, 44% said they prefer them to regular commercials, while 72% said the branded content makes games more fun to play.
- Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
- Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according to the data.
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
- Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
- "Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video.
- Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
- The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media.
- The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable.
- The "Donald Trump" brand's value has fallen since the former president was voted out of office, accelerating a trend that began when he first began running for president, according to the latest data from brand valuation authority Brand Keys.
- Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospect of permanent work-from-home agreements becomes more likely.
- While ABC's "93rd Academy Awards" witnessed a slight lift overall in national ad revenues to $155.9 million, according to one estimate, Nielsen-measured viewership for the event turned sharply lower -- down a big 58%.
- Netflix loses $6 billion a year in password sharing -- if projections are true.
- It's no surprise that TV has been a big media beneficiary in terms of increased consumption during the COVID-19 pandemic, but the benefit appears to be sustaining, according to findings of a new wave of entertainment consumer research by Hub Entertainment Research. The study, which was fielded in February and March of this year, indicates the percentage of Americans 14-74 who feel their TV viewing has increased has jumped from 69% last summer to 77% currently. Importantly, the percentage indicating they are watching "a lot more" TV has jumped an even greater percentage than those indicating just a little more increased viewing.
