Bernstein Research estimates that for every $1 dollar spent on content, a $2 dollar revenue gain is projected for the business over the next several months -- a metric that has been improving slowly
on an overall basis industry wide.
Driven by price hikes and "perceived lack of value for the cost," 52% of consumers have canceled or dropped at least one streaming service in the past year, a Horowitz Research study finds,
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
Stories of immigrants from Africa and the Caribbean and their descendants have been as invisible during Black History Month as the rest of the year.
X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's
most popular wrestlers.
What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
Parks Associates says just 5% of U.S. internet households have only a pay-TV service and no streaming apps.
A WBD-Paramount Global merger would initially result in dominance in two legacy entertainment measures: Linear TV viewing time and theatrical box-office revenue. MoffettNathanson Research says the
initial combination of the companies would result in a 35%-40% share of linear TV time depending on the season for viewers ages 2 and up.
The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
"We have proposed creative ways to make Disney's direct-to-consumer services available to their Spectrum TV subscribers," Disney said. This could include ties to ESPN+, analysts speculate -- but not
necessarily for Disney+ and/or Hulu.
Amid tense negotiations and the blackout of networks/stations, Charter and Disney are each aggressively pushing alternatives for video consumers left in the lurch as the new fall TV season is about to
start.
ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With its departure, cord-cutting could dramatically accelerate.
Non-traditional TV usage of smart TV continues to evolve, with consumers using their modern TV sets for other media functions, Hub Entertainment Research says.
About 16% to 17% of viewers said they "can't tolerate ads, no matter what," according to Hub Entertainment Research data, while around 34% to 35% of viewers said they are willing to watch ads to see
shows they are interested in.
Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics.
Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media vs.19% of boomers, while 47% of the younger group is
receptive to ads on streaming services vs. 28% of boomers.
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies.
Movie theater advertising company National CineMedia has filed for bankruptcy -- as a result of the slow growth of the in-theater movie business as it struggles to recover from the effects of the
pandemic.
Game consoles are down from a 26% share in 2015, TVs are up from 31% in that year, according to researcher.
The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.
As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales
strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.
Three of the top spots for online engagement for this year's Super Bowl went to pure entertainment marketers. The ad for Warner Bros.' upcoming film "The Flash" led with a 2,373 engagement index,
according to EDO Ad EnGage -- which means it was 24x more effective than the median Super Bowl LVII ad.
Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer
experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and
cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
TV viewers are more concerned about seeing "entertaining" ads -- and ones that offer "value" -- than seeing "fewer ads," a study from media agency Magna's research division Magna Media Trials and Roku
finds.
New data from Hub Research Entertainment says 44% of U.S. TV homes have both smart TVs and streaming media players.
Based on a new report by technology research company Technavio, the global live music market is estimated to increase by almost $10 billion from 2021 to 2026, with a compound annual growth rate of
6.85%.
The data shows an 18-point brand lift advantage coming from Democrats for the Disney brand, as well as some surprising results that American political polarization is having on major consumer and
media brands.
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more
purchases.
Walt Disney just revealed the possibility of a more difficult near-term future where unsteady, steep losses from its D2C businesses could affect the whole company.