Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "entertainment"
- TV and movie viewing still command the largest share, and did see growth over the past two years--but gaming and other activities saw significantly higher growth, according to consumer surveys conducted by Interpret.
- Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
- Roku is expected to see $7.5 billion in revenues in 2025, which is 17% lower than its earlier projections, according to MoffettNathanson.
- The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About one-third (36%) of people ages 13 to 74 said they play video games on consoles such as the Sony Playstation or Microsoft Xbox, according to a study by Hub Entertainment Research. Among those console gamers, 51% said they play every day -- up from 39% two years ago. Gaming is popular among male teens and younger men who are more difficult to reach through traditional linear television. About 70% of men under age 35 play console games, compared with 50% of women in the same age group. Gamers also have become more tolerant of in-game advertising, such as branded downloadable content (DLC). Some 70% of regular console gamers play with branded in-game content, up from 61% two years ago. Among those who see in-game ads, 44% said they prefer them to regular commercials, while 72% said the branded content makes games more fun to play.
- Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
- Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according to the data.
- Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
- Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
- "Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video.
- Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
- The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media.
- The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable.
- The "Donald Trump" brand's value has fallen since the former president was voted out of office, accelerating a trend that began when he first began running for president, according to the latest data from brand valuation authority Brand Keys.
- Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospect of permanent work-from-home agreements becomes more likely.
- While ABC's "93rd Academy Awards" witnessed a slight lift overall in national ad revenues to $155.9 million, according to one estimate, Nielsen-measured viewership for the event turned sharply lower -- down a big 58%.
- Netflix loses $6 billion a year in password sharing -- if projections are true.
- It's no surprise that TV has been a big media beneficiary in terms of increased consumption during the COVID-19 pandemic, but the benefit appears to be sustaining, according to findings of a new wave of entertainment consumer research by Hub Entertainment Research. The study, which was fielded in February and March of this year, indicates the percentage of Americans 14-74 who feel their TV viewing has increased has jumped from 69% last summer to 77% currently. Importantly, the percentage indicating they are watching "a lot more" TV has jumped an even greater percentage than those indicating just a little more increased viewing.
- As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand how advertising impacts key branding metrics for its advertisers vs. other digital campaigns.
- 2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay in touch and stay informed and entertained.
- One of the unintended consequences of the explosion of subscription video streaming services and the ways they market themselves is that they are indoctrinating a new generation of entertainment consumers who are more like promotion-savvy consumer packaged goods customers looking for the next new deal.
- The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19.2% shares, respectively.
- LG Electronics has bought a more than 50% controlling stake in TV data research company Alphonso for nearly $80 million. Alphonso will continue to operate as an independent business under its current brand, the company says.
- Nearly 4 of every 10 media industry dollars spent on entertainment content this year will be earmarked for distribution on digital media, the narrowest gap in the 9 years the equity research team at securities firm UBS has been tracking it.
- TV sales are up 19% so far for 2020 vs. the same period a year ago, and the average size of a new TV set is up to 51 inches, according to the NPD Group.
- President Donald Trump's brand has declined in added advertising value among some major Trump-centric category brands, according to Brand Keys, but TV and entertainment has climbed dramatically.
- Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Given this, Sony Pictures Entertainment set out to reach this lucrative segment on Twitch; the gamers go to social channel. This was no easy task, since gamers are a tight knit group filled with habitual ad blockers, typically impervious to traditional advertising.
- Trimming double-digit-percentage ad losses to more modest single-digit declines, ViacomCBS' Q3 results were boosted by political advertising, higher subscription streaming revenue and affiliate fee gains and retransmission fees.
- While video entertainment ad spending will fall 0.2% this year in the 10 key markets analyzed in Zenith's report, it will perform significantly better than the 8.9% decline in overall ad spending projected for those markets this year.
- Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar. Major TV networks experienced huge TV production delays due to the COVID-19 pandemic, which pushed out many new TV shows and content launches for the 2020-2021 TV season to start in November or later.
- Nearly one in five U.S. internet users report watching AVOD services in Q3 -- up from 13% in Q3 2019, per Ampere Analysis research, which also finds that AVODs and SVODs are to a significant degree not competing directly for the same audience.
