Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "entertainment"
- Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media vs.19% of boomers, while 47% of the younger group is receptive to ads on streaming services vs. 28% of boomers.
- Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies.
- Movie theater advertising company National CineMedia has filed for bankruptcy -- as a result of the slow growth of the in-theater movie business as it struggles to recover from the effects of the pandemic.
- Game consoles are down from a 26% share in 2015, TVs are up from 31% in that year, according to researcher.
- The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.
- As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.
- Three of the top spots for online engagement for this year's Super Bowl went to pure entertainment marketers. The ad for Warner Bros.' upcoming film "The Flash" led with a 2,373 engagement index, according to EDO Ad EnGage -- which means it was 24x more effective than the median Super Bowl LVII ad.
- Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
- TV viewers are more concerned about seeing "entertaining" ads -- and ones that offer "value" -- than seeing "fewer ads," a study from media agency Magna's research division Magna Media Trials and Roku finds.
- New data from Hub Research Entertainment says 44% of U.S. TV homes have both smart TVs and streaming media players.
- Based on a new report by technology research company Technavio, the global live music market is estimated to increase by almost $10 billion from 2021 to 2026, with a compound annual growth rate of 6.85%.
- The data shows an 18-point brand lift advantage coming from Democrats for the Disney brand, as well as some surprising results that American political polarization is having on major consumer and media brands.
- A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more purchases.
- Walt Disney just revealed the possibility of a more difficult near-term future where unsteady, steep losses from its D2C businesses could affect the whole company.
- TV content consumers seek not only ease of operations, but perhaps just a single TV source/access point. Can streamers really be everything to everyone? Probably not.
- Cosmo Media Labs, a production studio focused on content, gaming, Internet Protocol and brand partnerships, announced its launch today after securing investment from The Sandbox, one of the leading decentralized gaming virtual worlds.
- The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
- "With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories."
- The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
- The Discovery CEO may be more the TV-media centric boss for all things WarnerMedia, including HBO Max, than the less entertainment-savvy AT&T.
- We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
- Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while about 88% of people say YouTube helps them expand their perspectives or ways of thinking.
- More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
- Share of time averages 54% for short-form video and 46% for TV content, a new study finds.
- Teens are most interested in new virtual experiences in gaming, TV/movies and shopping, while 45% of those over 54 are not interested in virtual experiences, a study by Toluna finds. Nearly half of teens and 25% of those 18 and up said they know what the metaverse is, while 54% of those over 54 had no idea what it is.
- "The million-dollar question is whether today's young consumers will always prioritize non-traditional content - or whether they'll start to resemble older consumers as they grow older," says Peter Fondulas, Hub principal and co-author of the study, in a release.
- In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing streaming tier and putting it nearly on par with AVOD.
- Discovery+ is perceived as having high ad loads, but they were deemed "reasonable" due to their relevance, a new survey finds.
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
