Commentary
Streaming Content Spend Growing Again? Good News For Profitability?
- by Wayne Friedman , Staff Writer, April 12, 2024
Screen this: We might be headed in the right TV-video entertainment direction.
One hint comes from a forecast of slightly more spending on overall TV and movie content for all platforms -- including streaming, of course.
Bernstein Research says the key is squeezing better profitability from that new content production. …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
