Commentary
Password Sharing Falls Slightly: Heavy TV, Streaming Viewers Are Big Users
- by Wayne Friedman , Staff Writer, September 6, 2024
Password sharing isn’t just for TV entertainment cheapskates. Heavy streaming users -- who pay for streaming services -- are also major consumers of "free" streaming, this according to Hub Entertainment Research.
"It’s a mistake to assume people who use another’s SVOD password do it because they are reluctant to pay …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
