Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "live streaming"
- While Venu Sports is mired in litigation, some viewers are watching live sports on more established streaming services.
- A recent ARF report says 6% of U.S. households watch TV "exclusively" on mobile devices -- a million more than in 2022.
- Consumers express high loyalty to their default apps or sources.
- Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
- Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here's what it found.
- More than two-thirds have ad-supported services, and 21% of those on Netflix are on the AVOD plan.
- View time for streamers of all types declined in Q3, but FAST penetration rose 7%, versus 3% for streaming as a whole, reports Kantar EOD.
- YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.
- ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With its departure, cord-cutting could dramatically accelerate.
- More ads featured in the women's tournament have pulled high rankings for ability to drive market-share growth, as measured by System1.
- Prime Video surpasses Disney+, which lost ground after ranking #1 last year.
- The percentage subscribing to three or more 'Big 5' SVODs is down, as well as the average number of paid and free services used per household.
- The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see faster growth in the years ahead.
- Marketers are learning what incentives and formats appeal to consumers, and how to use data and emerging tech to deliver personalized, interactive experiences.
- But retailers and brands are seeking to strengthen relationships with viewers by livestreaming on their own websites.
- Thanks to a partnership with Conde Nast, more than 1.25 million viewers saw a cut-down of the Genesis G90 spot before viewing the livestream of the Vogue World fashion event. Genesis' Executive Director of Marketing, Wendy Orthman, discusses how the world of fashion is the perfect context to introduce consumers to the young automotive brand.
- Among digital antenna owners without MVPD service, time spent with live TV delivered via antenna is 42% - not that far shy of streaming's 53%.
- Ad-supported video accounts for two of those hours, according to Parks Associates surveys.
- We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen to it. I'm doing that so you don't have to.
- Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research found. Total traditional subscribers (sans virtual) -- cable, satellite, and telco -- amount to 66.2 million, down 9% from a year ago -- a loss of 1.9 million subscribers.
- The biggest driver of adopting identity solutions for advanced TV is the need to better define audiences for targeting.
- Livestreaming is also an effective channel for reaching older audiences, according to a new report.
- "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.
- More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
- AVODs are also attracting more diverse audiences than both traditional TV and SVODs.
- Compared with cable sports viewers, more sports streamers reported remembering the ads later, discussing ads with someone, searching online for the advertised products or services, and buying the product/service.
- Big-screen devices pulled a 43% share of opening-day view time, but handheld devices were close behind.
- Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
- The growth of CTV media deals may be having a major effect on business in terms of pricing and when to place messaging. Brand TV marketers have also shifted 20% to 25% of their budgets to streamers.
- Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says.
