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Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research found. Total traditional subscribers (sans virtual)
-- cable, satellite, and telco -- amount to 66.2 million, down 9% from a year ago -- a loss of 1.9 million subscribers.
The biggest driver of adopting identity solutions for advanced TV is the need to better define audiences for targeting.
Livestreaming is also an effective channel for reaching older audiences, according to a new report.
"This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov,
director, head of ad measurement and research at Roku.
More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
AVODs are also attracting more diverse audiences than both traditional TV and SVODs.
Compared with cable sports viewers, more sports streamers reported remembering the ads later, discussing ads with someone, searching online for the advertised products or services, and buying the
Big-screen devices pulled a 43% share of opening-day view time, but handheld devices were close behind.
Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
The growth of CTV media deals may be having a major effect on business in terms of pricing and when to place messaging. Brand TV marketers have also shifted 20% to 25% of their budgets to streamers.
Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says.
When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestream with major brands like
Crayola last year. The live interactivity, planned shopping events and features (think Santa via ZOOM) explored new ways of experiencing the mall ritual.
Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products.
Given this, Sony Pictures Entertainment set out to reach this lucrative segment on Twitch; the gamers go to social channel. This was no easy task, since gamers are a tight knit group filled with
habitual ad blockers, typically impervious to traditional advertising.
Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a recent report finds. The Middle East and North Africa
have the highest rates of sports pirated content. "With more than half of all fans regularly watching sports content from pirate sources, the industry faces a pressing challenge to reduce illegal
consumption and protect the value of sports rights," say the authors of the report.
Online services and advertising will continue to grow, but COVID-19 will become a disruption on media buying and impact revenue for some top companies in the ad space.
Streaming hours were up 58% globally and up 63% in the Americas in the period, and 24% of all streaming time took place on mobile devices, reports Conviva.
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy number of rooms and
With TV viewing fractionalizing through different platforms and devices, new research suggests modern TV viewers should now be segmented into six different types.
Hub Entertainment Research found 24% of consumers say they already have too many streaming services, and don't intend to subscribe to new ones.
Any company seeking to launch a streaming video service in the next year or so needs to be heavily focused on what consumers want and cognizant of the competition.
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media.
The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanations."
The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.
Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience.
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standard Media Index released the most current trending data on its ad revenue growth vs. chief audio streaming competitor Spotify and
the radio marketplace overall. For the first eight months of the year, Pandora's had the fastest U.S. ad revenue growth, rising 45% vs. the same period in 2017.