Commentary
Linear Revival: Digital Antennas Drive Growing Competition For Viewing Time
- by Karlene Lukovitz @KLmarketdaily, December 9, 2022
Traditional cable and satellite — and even connected TV livestreaming — face growing competition for TV viewing time among specific audience segments, in particular, as their adoption of linear delivered via digital antenna increases.
While the 18% of adult Americans overall currently reporting that they have a digital antenna is …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
Karlene did they provide any information of a comparable nature on how viewing is divided between "linear" and streaming for the entire sample? It would be interesting to compare such data to what Nielsen is reporting via its meter panel.