Commentary
What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
- by Laurie Sullivan , Staff Writer @lauriesullivan, November 6, 2023
Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube. The company wanted to know how they reached viewers who watched the ads exclusively on connected TV (CTV). Here's what it found.
This is one way for Google to learn how to improve results and increase …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
