JD Power: Live Streamers Command Far Higher Loyalty Than Cable/Satellite, YouTube TV Rules

Although it’s easier to switch streaming services than cable or satellite providers, U.S. TV service customers are far more loyal to live streaming services (aka vMVPDs) than traditional pay-TV providers, according to a new J.D. Power report.

Based on responses from 23,584 customers surveyed between October 2022 and August 2023, …

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