Search results for "cpg"

• July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
  The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
  August 17, 2022  Tags: ad spending, advertising, apparel, automotive, covid-19, cpg, entertainment, media, pharma, research, restaurants, retail, technology, travel
• USPS, Charmin, Samsung Ran Most-Liked TV Ads
  Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear family, placed second and "led to a strong purchase intent," noted iSpot.
  August 3, 2022  Tags: advertising, cpg, research
• Consumers Disdain Brands That Skimp On Quality To Cut Costs
  As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality.
  July 26, 2022  Tags: cmmr, consumer, cpg, economy, marketingcpg, prices, pricing, retail
• Apple, Amazon Most Innovative Brands
  Other high-performing consumer goods are unexpected, and not nearly as trendy -- including 65-year-old Dove (No. 2) and Procter & Gamble's Febreze (No. 4).
  July 18, 2022  Tags: cpg, research
• Where There's Smoke There's Hemp Cigarettes
  Even in its nascent development phase, CBD-rich smokable hemp is gaining use among consumers who see it as an alternative to marijuana or a way to quit smoking tobacco.
  July 1, 2022  Tags: cpg, government, health, marketing, nielsen, regulation, research, tobacco
• Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
  If you are going to sell T-Shirts at $60 price points you better flip the script on how people think about casual apparel and even retail experiences. Goodlife's Jesse Miller shares lessons learned from prioritizing physical retail as long-term customer acquisition tools over short-term profit centers. And by putting LTV as a core metric, the marketing approach is taking pages from some unlikely product categories like CPGs. Yes, CPG.
  June 28, 2022  Tags: acquisition, bisretail, cpg, customer experience, loyalty, marketingcpg, retail
• Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
  Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%.
  June 23, 2022  Tags: ad campaign, advertising, agency, cannes, cause-related, cpg, digital, green eco-friendly, media, media buying, mobile, performance marketing, research, sustainability, video
• Enter the Retail Media Networks
  Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for marketing teams?
  June 17, 2022  Tags: ad targeting, audience measurement, audience targeting, brand marketing, cable tv, celebrity, connected tv, content marketing, cpg, cross-device measurement, cross-device targeting, ctv, d2c, data, data management, data-targeting, demographics, digital, digital content, digital marketing, dtc, experiential marketing, influencer marketing, marketing funnel, marketingcpg, media buying, media measurement, mediapostd2c, mpbisd2c, retail
• Coca-Cola Tops List Of Frequently Chosen Household Brands
  The soft-drink brand leads Kantar's ranking of consumer brands that the biggest portion of shoppers worldwide buy most often.
  June 13, 2022  Tags: brand image, brand marketing, branding, brands, cmmr, cpg
• Avocados From Mexico Scores Big Driving Brand Performance via Innovation
  Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and immersive experiences - - all part of their "brandformance" approach to innovate produce marking.
  June 10, 2022  Tags: brand marketing, branded content, branding, cable tv, connected tv, cpg, ctv, innovation, marketingcpg, mixed media, mptvis, mptvvis, social media, technology, television & video, tv, video
• ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
  But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.
  June 7, 2022  Tags: ad spending, apple, audience targeting, cookie tracking, cookies, cpg, digital marketing, email, financial services, health care, marketing, privacy, research, roi, social media, technology
• Packaged Goods Marketers Favor ROAS Among Outcome Metrics
  Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric.
  April 26, 2022  Tags: brand image, brand marketing, branding, brands, cmmr, cpg, marketingcpg
• Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
  "This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov, director, head of ad measurement and research at Roku.
  April 25, 2022  Tags: advertising, analytics, attribution, cpg, data, live streaming, media buying, media measurement, metrics, mixed media, performance marketing, research, roku, search, streaming, tv
• Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
  March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recession began in March 2020.)
  April 20, 2022  Tags: advertising, automotive, covid-19, cpg, research
• Survey Reveals Confusion About 'Healthy' Food Labeling
  Among the takeaways for CPG brands from the Attest study: Trustworthy nutritional labeling is strongly linked to consumer loyalty.
  March 25, 2022  Tags: cpg, food, health, research
• P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
  The maker of Tide detergent aired more than 26 million ads on radio, local cable and broadcast TV.
  January 24, 2022  Tags: brand marketing, broadcasting, cable, cable tv, cmmr, cpg, marketingcpg, radio
• Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
  Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
  January 21, 2022  Tags: ad buys, ad spending, advertising, agency, apparel, covid-19, cpg, digital, economy, entertainment, financial services, health care, holding company, media buying, out-of-home, pharma, print, radio, research, restaurants, retail, television, travel
• Research Firm Suzy Builds New Advisory Board, Includes Execs From Kraft Heinz, Xandr, CoinDesk
  Market research platform Suzy introduced an industry advisory board today that includes leadership from many high-profile companies, including execs from Kraft Heinz, CoinDesk, Vitacup, and Xandr.
  January 20, 2022  Tags: advertising, cpg, digital, performance marketing, research, retail, search
• Retail Media Overtakes CTV As Advertising's Biggest Impetus
  An analyst report cites packaged goods marketers doubling ad spending on top retail media platforms.
  January 14, 2022  Tags: ad spending, advertising, amazon, connected tv, cpg, digital, packaged goods, research, retail, television
• Few Consumers Want Grocery Coupons On Social Media
  Email is the most popular way that consumers want to receive money-saving deals on food and groceries.
  December 14, 2021  Tags: cmmr, coupons, cpg, email, food, research, social media
• U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
  Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
  November 18, 2021  Tags: ad spending, advertising, agency, automotive, covid-19, cpg, data, entertainment, holding company, newspapers, out-of-home, radio, research, television
• Kroger Launches Private Marketplace To Support First-Party Ad Targeting
  Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
  October 20, 2021  Tags: ad buys, advertising, agency, audience targeting, brand safety, brands, connected tv, cpg, data, digital, dsp, holding company, launch, performance marketing, programmatic, research, retail, search
• Anglo Ad Markets Surge 52% During Q2, 25% in First Half
  Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
  August 23, 2021  Tags: advertising, apparel, australia, automotive, canada, covid-19, cpg, entertainment, financial services, pharma, research, technology, travel, uk
• Americans Say Media's Crisis Coverage Causes Them To Stockpile Products
  Toilet paper and paper towels remain the most coveted items, as U.S. media coverage of recent major crisis events has driven Americans to stockpile products they might not otherwise have.
  August 6, 2021  Tags: analytics, consumer, consumer experience, covid-19, cpg, digital, research
• The Evolving Practice of Consumer Engagement
  A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mills' CMO, Ivan Pollard, explores how the company draws lessons and inspiration from this CPG icon.
  July 26, 2021  Tags: consumer, consumer experience, cpg, data, data management, data mining, data-targeting, engagement, innovation, mpbiscpg, personalization
• From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
  Thanks to White Castle's QSR roots, social media has long been a significant part of their grocery division's marketing mix. CMO Lynn Blashford talks strategy, and how not only the channel, but the content, plays a crucial role in expanding audience reach to younger consumers. She also shares how embracing the fight against social injustice opened doors for the family-owned brand.
  July 26, 2021  Tags: audience targeting, branded content, content, content marketing, cpg, marketingcpg, marketingqsr, qsr, social media
• Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
  Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
  July 20, 2021  Tags: brands, content marketing, covid-19, cpg, digital, digital content, google, health, health and beauty aids, health care, keywords, online publishing, publishing, research, retail, search, seo, web sites
• ShopRite's Paperbird Soars
  When Wakefern Food Corp. set out to redefine their Own Brands, they went to their consumer - and let insights drive every step of the process. From brand positioning to packaging design to brand activation, Wakefern treated the launch of Paperbird with the same respect as a best in class CPG brand. Laura Kind, VP of Brand Strategy, shares how her team translated the consumer emotion around messes into highly relatable Paperbird brand work.
  May 27, 2021  Tags: activations, brand image, brand marketing, branded content, branding, content, content marketing, cpg, data, design, marketingcpg, packaging, research, retail, strategy
• Waking Up To Gaming
  Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game.
  May 24, 2021  Tags: brand marketing, branded content, branded gaming app, branding, cpg, esports, events, gaming, marketingcpg, online, sponsored content, sponsorship, sports
• New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
  NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product.
  May 6, 2021  Tags: analytics, consumer, cpg, data, digital, nielsen, performance marketing, research, retail, small business