AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcomes and longer paths to measurable business results.
Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead.
As marketers go all-in on America250, Ipsos reveals a patriotism paradox: Brands are ignoring the values that actually unite us.
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from
the Winterberry Group explains why.
Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size.
Separate reports from the National Retail Federation and PwC point to stepped-up budgets, despite financial worries.
Dole's new report shows fruit gaining relevance in beverages, gut health routines, and mini-meal snacking.
In a tightening market, the most-read CPG Insider stories show brands experimenting under real pressure.
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names.
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppers believe pricier products work better.
Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening.
New research reveals how earlier breakfasts, snack-heavy lunches, and heat-and-eat dinners are reshaping the food landscape.
Food prices stay high, challenging CPG brands to rethink how to serve the price-conscious consumer.
GLP-1 users are rediscovering the control and ritual of preparing meals, while alcohol consumption becomes more of a social activity.
Lay's "Little Farmer" ad was number one on System1's list, which measures long-term brand-building potential.
Market research company Circana is expanding its sales-lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social video platform, including
Shorts and In-feed.
New research from Cornell University and Numerator shows those on weight-loss drugs cut snack spending by 11%.
Gartner dives into the toxic cultural changes wrought by the rising cost of living -- and what brands can do to address rampant skepticism.
Brand loyalty stakes in a post-DEI era are changing. Will companies like Walmart lose out to brands addressing the "solidarity struggle"?
Kroger and Meijer pile on the price-cut meal packages, as 38% of consumers say they're shopping ahead of schedule.
Target muscles ahead, besting Kroger, Amazon and Costco.
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spending up 6% year over year, and 4% in the last six months.
New data from Kroger indicates that people aren't holding back on major purchases.
Food prices are still high. However, new research from the Food Industry Association shows that consumers are increasingly adaptable.
"For example, Dr Pepper answered the TikTok 'dirty soda' trend with its Creamy Coconut soda," says FutureBrand's Field.
The retailer says customers increased digital viewing by 40% last year.
The Food Industry Association's latest analysis reports that people are flocking to store brands for quality, not just price.
That's according to a new report that also reveals where automotive brands need to improve their communication, and how they rank against other verticals.
How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little
information on why they were there.
Brand Keys' latest ranking of the most innovative brands marks a shift in what people consider exciting.