Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cpg"
- New data from Kroger indicates that people aren't holding back on major purchases.
- Food prices are still high. However, new research from the Food Industry Association shows that consumers are increasingly adaptable.
- "For example, Dr Pepper answered the TikTok 'dirty soda' trend with its Creamy Coconut soda," says FutureBrand's Field.
- The retailer says customers increased digital viewing by 40% last year.
- The Food Industry Association's latest analysis reports that people are flocking to store brands for quality, not just price.
- That's according to a new report that also reveals where automotive brands need to improve their communication, and how they rank against other verticals.
- How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
- Brand Keys' latest ranking of the most innovative brands marks a shift in what people consider exciting.
- M&M's spent the most, followed by Butterfinger, Nerds, and Werther's Originals. All invested more than $30 million each and, collectively, spent nearly $149 million.
- It's official. "Girl dinner" -- as in using snacks to make up a no-prep dinner -- is for everybody.
- In Kantar's annual research, manufacturers name Walmart No. 1 for the 27th year. Retailers rank PepsiCo, Coca-Cola and P&G highest.
- "Growing markets is about creating business versus taking business from others," said P&G's Marc Pritchard.
- In a new consumer study from System1 Group on fall flavor launches from CPG and QSR brands, all the pumpkin offerings tanked.
- The men's grooming brand Manscaped is suddenly ubiquitous. From TV to out of home, display to social feeds, Manscaped not only leverages every channel available but keeps those screens fresh with a wide range of creative across the full funnel, inside and outside of its core demo. Manscaped's Senior Media Manager, Emily Yager, explains the data and strategy that drive one of the highest profile DTC brands as it has expanded into an omnichannel power player.
- TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
- Liquid Death is at it again. This time they are drawing the attention of grandmas everywhere and microdosing them with 6g of sugar and 30mg of caffeine. The brand expanded to a new product category and became an Amazon #1 Best Seller in less than 24 hours. The Director of Digital Detail Retail, Natalie Cotter, discusses how Liquid Death took over the internet, broke Amazon, and murdered thirst with their new Iced Teas.
- The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.
- The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads with improved visuals such as human presence, product images, or prominent logo placement.
- As Grove Collaborative moved from a pure play D2C into broader retail presence, it had to test and learn its way into a more evolved omnichannel approach. Grove Collaborative's VP of Marketing, Samantha Howe, shares key learnings about the weaknesses of siloed D2C/retail teams and goals and how the brand built a fully integrated "internal agency" model. What did they learn about assigning different messaging and allocations, even choice of influencers, for different aims? What did they learn about useful testing, internal briefs and measuring success. And how does this emerging model point towards a different idea of what a CPG company is in a channel agnostic future?
- "We think that reflects notable changes in consumer behavior coupled with changes in legislation at the state level," says Cowen analyst.
- CPG ad spending totaled about $4.3 billion during the first nine months of 2022, compared with $5.4 billion a year earlier.
- "We see a potential return to this idea of green fatigue," says Tim Kenyon, vice president of GfK Consumer Life.
- As they worry more about war and inflation, people care a little less about protecting the planet.
- A composite of 40 of the biggest pure-play digital companies, GroupM said it is a "high-intensity" ad category that has been fueling much of the overall industry's growth.
- The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
- Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear family, placed second and "led to a strong purchase intent," noted iSpot.
- As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality.
- Other high-performing consumer goods are unexpected, and not nearly as trendy -- including 65-year-old Dove (No. 2) and Procter & Gamble's Febreze (No. 4).
- Even in its nascent development phase, CBD-rich smokable hemp is gaining use among consumers who see it as an alternative to marijuana or a way to quit smoking tobacco.
- If you are going to sell T-Shirts at $60 price points you better flip the script on how people think about casual apparel and even retail experiences. Goodlife's Jesse Miller shares lessons learned from prioritizing physical retail as long-term customer acquisition tools over short-term profit centers. And by putting LTV as a core metric, the marketing approach is taking pages from some unlikely product categories like CPGs. Yes, CPG.
