Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can
lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads
with improved visuals such as human presence, product images, or prominent logo placement.
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchases, returns, and customer journeys across digital and physical channels. The research, conducted by a
third-party research firm, analyzes 124 retailers across 11 specialty retail segments on the implementation of 286 key attributes of Unified Commerce.
Over half of companies feel their signal mix is less than ideal, 6sense reports.
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features,
which rank higher than non-AR features in driving purchase intent across categories.
The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered
company and platform X_Stereotype.
Expect to see gains in video and performance-oriented ads to continue post-pandemic.
For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge.
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences.
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's in store for the
world's largest messaging platform.
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing.
Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the context around
Consumers are 180% more likely to click on results with concrete words like "shop," when close to making a purchase, while searchers are 20% more likely to click on results with abstract words like
"best" when just browsing.