Search results for "intent"

• Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
  Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company.
  May 15, 2024  Tags: advertising, attention, campaigns, digital, engagement, intent, media buying, media measurement, meta, research, streaming, television, video
• Privacy-Focused Brave Search Launches AI Ask Engine
  Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers almost instantly.
  April 18, 2024  Tags: artificial intelligence, content, generative ai, intent, language, real-time, research, search, technology
• Where Ecommerce Implements Technical SEO/Schema
  Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
  August 1, 2023  Tags: artificial intelligence, automation, campaigns, data, data management, digital, ecommerce, holiday, intent, performance marketing, recommendations, research, search, seo
• The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
  Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
  May 15, 2023  Tags: automation, chat, data, email, enterprise marketing, intent, lead generation, research, revenue, sales, search
• Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
  Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
  May 5, 2023  Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
• Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
  The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and other verticals. Creative quality can lead to 23% aided ad-recall, which drops to 2% for ads with poor creative quality. The study found that consumers looking for a product are 20% more likely to notice and 13% more likely to enjoy ads with improved visuals such as human presence, product images, or prominent logo placement.
  April 18, 2023  Tags: ad optimization, advertising, automotive, cpg, creative, ctr, digital, display, engagement, food, intent, media, media buying, messaging, mobile, paid search, research, search, yahoo
• Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
  Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchases, returns, and customer journeys across digital and physical channels. The research, conducted by a third-party research firm, analyzes 124 retailers across 11 specialty retail segments on the implementation of 286 key attributes of Unified Commerce.
  March 22, 2023  Tags: data, digital, google, intent, inventory, omni-channel marketing, performance marketing, research, retail, search
• Hints Of Desire: B2B Brands Use Only A Few Of The Many Intent Signals
  Over half of companies feel their signal mix is less than ideal, 6sense reports.
  December 21, 2022  Tags: b2b, brands, email, intent, metrics, research
• AR Gives Most Consumers More Confidence In Purchases, Study Finds
  The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features, which rank higher than non-AR features in driving purchase intent across categories.
  June 16, 2022  Tags: agency, augmented reality, consumer experience, customer experience, digital, europe, france, intent, research, snapchat, uk
• Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
  The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered company and platform X_Stereotype.
  February 15, 2022  Tags: advertising, artificial intelligence, data management, digital, diversity, gender, intent, metrics, multicultural, research, search, super bowl, technology, television, tv
• Performance Marketing Focus Remains On Video, Search
  Expect to see gains in video and performance-oriented ads to continue post-pandemic.
  August 9, 2021  Tags: ad serving, advertising, b2b, digital, intent, performance marketing, research, search, video
• Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
  For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge.
  July 30, 2021  Tags: customer experience, data, digital, ecommerce, intent, research, search marketing, seo
• Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
  Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences.
  July 20, 2021  Tags: covid-19, health, health care, intent, online, personalization, research, search, telecom
• Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
  We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's in store for the world's largest messaging platform.
  August 14, 2020  Tags: advertising, agency, analytics, apps, brands, data, digital, engagement, facebook, intent, messaging, mobile, performance marketing, research, search
• Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
  American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing.
  May 7, 2020  Tags: addressable tv, advertising, brand marketing, campaigns, cmmr, covid-19, d2c, digital, email, intent, native advertising, research, search marketing, search retargeting, television
• Search: How Bing, Facebook Will Predict Consumer Purchases
  Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the context around them.
  November 30, 2018  Tags: advertising, algorithms, bing, campaigns, digital, facebook, google, intent, paid search, patent, personalization, research, search, seo, technology
• Performics, Northwestern University Find Time-To-Purchase Intent In Search
  Consumers are 180% more likely to click on results with concrete words like "shop," when close to making a purchase, while searchers are 20% more likely to click on results with abstract words like "best" when just browsing.
  June 1, 2018  Tags: agency, bing, digital, intent, keywords, path to purchase, research, search