Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
- by Joe Mandese @mp_joemandese, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing, and considerably less time with digital content about search retargeting and addressable TV advertising, than they were a quarter ago.
That's the finding of a unique analysis of what ad industry-relevant topics employees and executives …
