Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
- by Laurie Sullivan @lauriesullivan, April 18, 2023
Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.
Kara Manatt -- executive vice president, managing director of Intelligence Solutions at Magna, the intelligence and investment arm of …
