Search results for "ppc"

• Traditional Search Forecast To Fall 25% By 2026: Gartner
  Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by 2026 is a result of generative AI, according to the data.
  February 19, 2024  Tags: ad campaign, ai, artificial intelligence, content, lead generation, marketing, media buying, paid search, ppc, research, search, seo
• Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
  Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
  May 5, 2023  Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research