Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
- by Laurie Sullivan @lauriesullivan, May 5, 2023
Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience -- 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the media, data, and marketing technology arm of IDG.
Foundry analyzed how using intent-based targeting …
