Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns

Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience -- 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the media, data, and marketing technology arm of IDG.

Foundry analyzed how using intent-based targeting …

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