Search results for "ad campaign"

• Kendra Scott And Carhartt Find Success In Data
  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
  November 21, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search
• Google Accidentally Leaks Jarvis, Shows The Agent Is Real
  An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
  November 6, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, augmented reality, generative ai, google, microsoft, performance marketing, research, search
• ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
  Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.
  October 21, 2024  Tags: ad campaign, ai, apple, artificial intelligence, branding, brands, chatbots, generative ai, google, microsoft, research, search, technology
• AI Titans Go Nuclear
  Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.
  October 16, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, data, data management, decarbonization, digital, energy, innovation, media buying, research, sustainability, technology
• Google Expands AI Ads, Visual, Audio Search
  Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
  October 3, 2024  Tags: ad buys, ad campaign, advertising, ai, amazon, artificial intelligence, google, media buying, microsoft, research, search, technology, wearable technology
• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
• Reddit Users Challenge Google, Sending Business Owners A Message
  Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
  September 18, 2024  Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
• AI Simulates How Consumers Will Respond Before Ads Run
  Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
  September 3, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, automation, brand image, brand marketing, brands, content, data, digital, generative ai, influencer marketing, media buying, research
• What's Behind The Microsoft AI Optimization Framework
  Microsoft's AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems, with the possibility to optimize ad delivery, recommendations, fraud detection, and more.
  August 1, 2024  Tags: ad buys, ad campaign, ad fraud, ad optimization, ad performance measurement, ai, algorithms, artificial intelligence, ctv, gaming, innovation, media buying, microsoft, performance marketing, recommendations, research, video
• Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
  Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
  July 8, 2024  Tags: ad campaign, advertising, ai, content, content issues, data, generative ai, google, media buying, new products, politics, product listing ad, research, technology
• New Google Settings For Disclosing Digitally Altered Political Ads
  The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships, services and technology to support campaigns.
  July 2, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, audio, content, content issues, digital, digital content, generative ai, google, policy, politics, research, search, television, tv
• YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
  Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.
  June 28, 2024  Tags: ad campaign, branded content, campaigns, content, content creators, creative, demographics, gen z, google, multicultural, research, user-generated content, video, youtube
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• Microsoft Tests A Small AI Vision Language Model
  Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
  June 26, 2024  Tags: ad campaign, ai, artificial intelligence, computers, data, digital, language, marketing, media buying, microsoft, research, search, storytelling, technology
• AI-Infused Search Challenges Accuracy, Trust, Page Load Times
  Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday.
  June 25, 2024  Tags: ad campaign, advertising, agency, ai, generative ai, media buying, research, search
• Google Software Engineers Can Take A Nap While Software Solves Problems
  Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to software engineers being allowed to take naps while the software helped to solve problems.
  June 24, 2024  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, cyber security, fake news, generative ai, internet security, language, performance marketing, phishing, research, technology
• DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
  DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
  June 17, 2024  Tags: ad campaign, ad fraud, ai, bots, cannes, click fraud, connected tv, generative ai, media buying, online fraud, performance marketing, research, search, streaming
• LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
  With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
  June 5, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
• Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
  Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
  June 4, 2024  Tags: ad campaign, ai, artificial intelligence, canada, economy, generative ai, media buying, meta, microsoft, policy, research, search
• $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
  Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
  May 24, 2024  Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
• A Visual Attention Study That Went Terribly Right
  How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
  May 16, 2024  Tags: ad campaign, ad performance measurement, agency, attention, audio, beverages, campaigns, carbonated beverages, cpg, data, holding company, location-based, media buying, performance marketing, qsr, research, restaurants, retail, search, television, trust-based marketing, video
• OpenAI Chief Scientist Stepping Down
  "After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."
  May 14, 2024  Tags: ad campaign, ad technology, ai, artificial intelligence, generative ai, research, technology
• Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
  The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
  May 14, 2024  Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
• OpenAI Search, With Microsoft Bing Powering The Service?
  OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
  May 8, 2024  Tags: ad campaign, ad targeting, advertising, ai, artificial intelligence, chatbots, generative ai, google, marketing, media buying, research, search
• Persuade Me: AI's Large Language Models Become Persuasive
  Advertisers try to persuade people to buy products, healthcare providers try to persuade people to make healthier lifestyle changes, and politicians try to persuade people to support their policies and vote for them. It will become more important as platforms including Google and Microsoft learn how to build persuasiveness into ad models.
  April 11, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, content moderation, google, language, local search, media buying, paid search, research, search, start-ups
• Search Generative Experience As A Complete Alternative To Search
  Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
  April 2, 2024  Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
• Google Advances Weather Forecasts, Citing Generative AI
  Google researchers say they have developed a way to integrate generative AI to advance the ability to more accurately forecast weather.
  April 1, 2024  Tags: ad campaign, ad targeting, ai, analytics, artificial intelligence, data, forecast, generative ai, research, science, weather
• Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
  Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
  March 4, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, chatbots, digital, generative ai, google, machine learning, media buying, r&d, research, technology, tools
• Addressable TV Consistently Gets 40% Reach: CIMM
  The research revealed that "effective" CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to "light" consuming linear TV viewing audiences. Addressable TV - through messaging on multichannel video program distributors - is more precise and outperforms IP address matching.
  February 29, 2024  Tags: ad campaign, addressable advertising, addressable tv, audience targeting, connected tv, media measurement, research, television
• Giant, Google, PNC Best Ads For Black Consumers
  New research finds that ads focusing on determination, reality, and optimism achieve the most cultural relevance.
  February 22, 2024  Tags: ad campaign, african american, diversity, inclusivity, research