Commentary

Microsoft Research: AI Stifles Critical Thinking

Is something rewiring your brain, remapping circuits and reprogramming ad strategies, as the advertising industry moves deeper into automation?

A new paper from Microsoft Research finds that humans who increasingly rely on generative AI (GAI) in their work use less critical thinking that can deteriorate their cognitive abilities.

Microsoft researchers …

2 comments about "Microsoft Research: AI Stifles Critical Thinking".
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  1. Craig Mcdaniel from Sweepstakes Today LLC, February 17, 2025 at 5:20 p.m.

    Laurie, you know ST as a website for sweepstakes and contests. In reality, our company is a hybrid website and search engine. Why I mention this is, AI cannot create a directory of all the active sweeps currently offered. AI could never file this role. AI has a wonderful future for static information but not in volume current data. Even sites like ESPN could not be dependent AI but it could at best, support data on historical data. This distinction is what makes the difference between AI and non-AI on the net.

  2. Laurie Sullivan from lauriesullivan, February 17, 2025 at 6:43 p.m.

    Craig, thank you. Very insightful. 

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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