Search results for "automation"

• AI Simulates How Consumers Will Respond Before Ads Run
  Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
  September 3, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, automation, brand image, brand marketing, brands, content, data, digital, generative ai, influencer marketing, media buying, research
• The Automated Fix: Firms Succeed At Use, But Challenges Abound
  Email remains the top area for automation and social is second, Ascend2 reports.
  March 5, 2024  Tags: automation, budgets, email, performance marketing, research, social media, technology
• AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
  Most brands still face challenges to creativity that AI might help resolve, according to the Braze Customer Engagement Review, a study by Wakefield Research.
  February 27, 2024  Tags: analytics, artificial intelligence, automation, creative, customer experience, email, engagement, metrics, research
• Slack Highlights New AI Features In A Comedic Musical
  Slack's ad takes the form of musical comedy to highlight the company's latest features focused on streamlining productivity via generative AI, especially with regard to meetings.
  January 2, 2024  Tags: advertising, analytics, artificial intelligence, automation, branded content, generative ai, research, sales, search, technology
• Marketers Dusting Off MMM With AI, ML Integrations
  Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and evaluate marketing performance.
  December 5, 2023  Tags: ad buys, ad campaign, analytics, automation, automotive, campaigns, data, machine learning, marketing, media buying, mixed media, performance marketing, research, search
• Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
  The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job responsibilities.
  October 30, 2023  Tags: ad buys, advertising, ai, artificial intelligence, automation, bidding, chat, generative ai, google, marketing, media buying, microsoft, policy, research
• Challenging Google AI's Limits
  Marketers are constantly told by advertising experts to apply best practice strategies, but if everyone is doing the same, how is anyone going to truly achieve a competitive edge? Can something more be done with the limited controls still in place as automation continues to grow? Lending Tree's Director of SEM, Yuji Inagaki, shares how his team challenged Google's AI calculations and decision-making by applying strategies either not recommended (based on speculations) or completely unknown (never been done before.) Hear the insights they uncovered regarding Google's "black box" pertaining specifically to their business goals and how to take advantage of it.
  September 26, 2023  Tags: advertising, ai, automation, google, marketing, performance marketing, search, strategy
• Where Ecommerce Implements Technical SEO/Schema
  Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
  August 1, 2023  Tags: artificial intelligence, automation, campaigns, data, data management, digital, ecommerce, holiday, intent, performance marketing, recommendations, research, search, seo
• Automation Shows Profitability
  Google has been touting automation in advertising for years. Marketers initially rejected the notion of less control of campaigns, leaving the processes up to technology. All that has changed.
  July 19, 2023  Tags: advertising, automation, campaigns, digital, google, media planning, research, search, technology
• Automation Shellout: Marketing Is Key Part Of Customer Experience Spend
  Most companies have difficulty automating the customer experience, Jitterbit reports.
  June 2, 2023  Tags: automation, crm, customer experience, customer service, digital, email, research
• The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
  Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
  May 15, 2023  Tags: automation, chat, data, email, enterprise marketing, intent, lead generation, research, revenue, sales, search
• Google Provides Update On AI Speech Models
  Google's Universal Speech Model is a critical first step toward creating AI that can understand and translate 1,000 languages. Earlier this week, Google shared details of its AI universal speech model designed to understand hundreds of spoken languages.
  March 10, 2023  Tags: artificial intelligence, automation, chat, google, language, research, search, technology
• Basis Technologies Lays Off Employees As It Restructures
  Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.
  February 21, 2023  Tags: ad technology, advertising, automation, cloud computing, layoffs, linkedin, media buying, media planning, programmatic, research, restructuring, technology
• Punching Over Your Weight: Making the Most of Small Teams
  Delivering a relevant, timely and personalized experience to customers, but how do you do it  no matter how many people are on your team? OpenTable's Senior Director of Engagement Marketing, Nikki Snowhite, shares her strategy, tips and tricks on how to make the most of your team, amplify and automate your assets and create internal processes that optimize customer experience. You can watch the entire interview here:
  February 2, 2023  Tags: ad optimization, automation, customer experience, engagement, marketing, personalization, restaurants, strategy
• Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
  Data scientists do not often see the marketing nuances, Pecan AI reports.
  October 28, 2022  Tags: analytics, artificial intelligence, automation, data, data management, digital, email, metrics, research, strategy
• Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
  Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
  October 13, 2022  Tags: ad spending, advertising, agency, apparel, automation, campaigns, data, digital, display, ecommerce, economy, google, holiday, paid search, performance marketing, research, retail, search, video, youtube
• New Adventures in Customer Acquisition
  Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, at MediaPost's D2C Insider Summit, Eric Tsai, the furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
  June 10, 2022  Tags: apps, automation, brand marketing, customer experience, d2c, database marketing, digital marketing, engagement, innovation, integrated marketing, interactive, marketing, marketing/branding/advertising, mediapostd2c, mpbisd2c, omni-channel marketing, retail, social media, tools
• Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
  An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company says. The new version of the platform is now "fully" cross-platform.
  February 1, 2022  Tags: ad buys, advertising, audience measurement, audience targeting, audience-buying, automation, connected tv, cross-channel, data management, digital, dsp, media buying, media measurement, research, streaming, supply side platform, television, trademark
• Video Poised To Become Dominant Programmatic Display Ad Format
  "Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes.
  January 27, 2022  Tags: ad spending, advertising, automation, connected tv, digital, display, forecast, programmatic, research, video, youtube
• Google Paper Identifies Technology To Confirm Attributable Sources
  Attributing search results to source documents could help verify the accuracy of information. Researchers build transparent language models designed to evaluate sources.
  December 30, 2021  Tags: artificial intelligence, attribution, automation, gender, google, keywords, language, microsoft, natural language, religion, research, search, tools
• Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
  Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
  October 15, 2021  Tags: ad spending, advertising, automation, connected tv, digital, media buying, metrics, omni-channel marketing, performance marketing, programmatic, research, search, social media, television, trends, viewability
• AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social Control
  Experts say there's a lot at stake, and are concerned that AI systems will be used in ways that affect people's livelihoods and well-being in terms of jobs, families, and access to housing and credit.
  June 23, 2021  Tags: apps, artificial intelligence, automation, corporate ethics, data management, digital, internet, research, search
• B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
  Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
  June 1, 2021  Tags: ad spending, automation, b2b, budgets, covid-19, digital, ecommerce, economy, email, finance, forecast, research, trends
• What Agencies Say About The Job Market
  Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic growth of existing clients.
  May 10, 2021  Tags: agency, automation, media, paid search, performance marketing, programmatic, research, retail, search, seo
• Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
  Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
  April 15, 2021  Tags: automation, b2b, b2c, customer experience, email, research
• Data Goldmine: Why Microsoft Pursued Pinterest
  In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns and improve on automation through tools like automated bidding.
  February 11, 2021  Tags: apple, automation, data, data management, digital, earnings, engagement, microsoft, pinterest, privacy, research, search
• Marketing And Tech Spending Are Rising This Year: CMO Council Survey
  Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds.
  January 22, 2021  Tags: analytics, automation, budgets, campaigns, cmo, digital, email, marketing, martech, performance marketing, research, technology
• Mediaocean Automates Local TV Pre-, Post-Buys
  Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for pre- and post-buy media tasks will help local TV media buyers using its Spectra or Prisma systems. For pre-buy work, media buyers have had to manually aggregate avails for years -- as well as input negotiated rates with TV stations, forecasting, and optimizing schedules.
  November 17, 2020  Tags: ad buys, advertising, agency, automation, media buying, media planning, ott, research, television, tools
• Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
  Marketers don't fully understand technology's role in driving business and media goals, and few have learned enough since the onset of COVID-19, two studies suggest.
  November 13, 2020  Tags: ad technology, automation, digital, performance marketing, research, robotics, search, technology
• Tech Phobia: Marketers Are Anxious About AI And Machine Learning
  Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports.
  September 11, 2020  Tags: artificial intelligence, automation, covid-19, email, machine learning, performance marketing, research, technology