Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
Experts say there's a lot at stake, and are concerned that AI systems will be used in ways that affect people's livelihoods and well-being in terms of jobs, families, and access to housing and credit.
Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic growth of
Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns and
improve on automation through tools like automated bidding.
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds.
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for pre- and post-buy media
tasks will help local TV media buyers using its Spectra or Prisma systems. For pre-buy work, media buyers have had to manually aggregate avails for years -- as well as input negotiated rates with TV
stations, forecasting, and optimizing schedules.
Marketers don't fully understand technology's role in driving business and media goals, and few have learned enough since the onset of COVID-19, two studies suggest.
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports.
The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store.
GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role and budgets and
A group led by MIT engineers and Wall Street analysts are speculating about the sale of Tesla to Google and what it would mean for the technology and automotive industries. Another Wall Street analyst
thinks different. Here's why.
Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in the
future, according to findings of a study released this week by the American Association of Advertising Agencies. The report, however, shows far less consensus about the implications for in-housing.
Marketing/sales alignment is ranked second as a reason to deploy automation, Ascend2 reports.
Search marketers may need to rethink the use of bots and automated services, which create a disconnect and fail to emotionally connect the person with the brand.
Recipients want the ability to sort email by context -- and to create their own rules, a study finds.
The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system.
"these days shoppers want their e-commerce activities to be easy, seamless and fast, and retailers adopting an omnichannel model encourage this online sales growth."