Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "automation"
- Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and evaluate marketing performance.
- The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job responsibilities.
- Marketers are constantly told by advertising experts to apply best practice strategies, but if everyone is doing the same, how is anyone going to truly achieve a competitive edge? Can something more be done with the limited controls still in place as automation continues to grow? Lending Tree's Director of SEM, Yuji Inagaki, shares how his team challenged Google's AI calculations and decision-making by applying strategies either not recommended (based on speculations) or completely unknown (never been done before.) Hear the insights they uncovered regarding Google's "black box" pertaining specifically to their business goals and how to take advantage of it.
- Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
- Google has been touting automation in advertising for years. Marketers initially rejected the notion of less control of campaigns, leaving the processes up to technology. All that has changed.
- Most companies have difficulty automating the customer experience, Jitterbit reports.
- Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
- Google's Universal Speech Model is a critical first step toward creating AI that can understand and translate 1,000 languages. Earlier this week, Google shared details of its AI universal speech model designed to understand hundreds of spoken languages.
- Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.
- Delivering a relevant, timely and personalized experience to customers, but how do you do it no matter how many people are on your team? OpenTable's Senior Director of Engagement Marketing, Nikki Snowhite, shares her strategy, tips and tricks on how to make the most of your team, amplify and automate your assets and create internal processes that optimize customer experience. You can watch the entire interview here:
- Data scientists do not often see the marketing nuances, Pecan AI reports.
- Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
- Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, at MediaPost's D2C Insider Summit, Eric Tsai, the furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
- An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, the company says. The new version of the platform is now "fully" cross-platform.
- "Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes.
- Attributing search results to source documents could help verify the accuracy of information. Researchers build transparent language models designed to evaluate sources.
- Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
- Experts say there's a lot at stake, and are concerned that AI systems will be used in ways that affect people's livelihoods and well-being in terms of jobs, families, and access to housing and credit.
- Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
- Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic growth of existing clients.
- Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
- In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns and improve on automation through tools like automated bidding.
- Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds.
- Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for pre- and post-buy media tasks will help local TV media buyers using its Spectra or Prisma systems. For pre-buy work, media buyers have had to manually aggregate avails for years -- as well as input negotiated rates with TV stations, forecasting, and optimizing schedules.
- Marketers don't fully understand technology's role in driving business and media goals, and few have learned enough since the onset of COVID-19, two studies suggest.
- Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports.
- The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store.
- GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role and budgets and resources tighten.
- A group led by MIT engineers and Wall Street analysts are speculating about the sale of Tesla to Google and what it would mean for the technology and automotive industries. Another Wall Street analyst thinks different. Here's why.
- Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in the future, according to findings of a study released this week by the American Association of Advertising Agencies. The report, however, shows far less consensus about the implications for in-housing.
