Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
- by Laurie Sullivan @lauriesullivan, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
“Marketing is a battle of perception in the minds of your customers and decision makers in the industry,” said Shawn Riegsecker, CEO at Basis, quoting from …
