Search results for "innovation"

• NBCU Devises Framework For New Metrics Efforts
  NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.
  November 18, 2021  Tags: analytics, attribution, audience measurement, comscore, digital, innovation, media measurement, metrics, nielsen, research, streaming, tv
• Pinterest Creates TwoTwenty Division To Focus On Innovations
  Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
  November 16, 2021  Tags: advertising, artificial intelligence, content, content creators, creative, digital, innovation, live streaming, pinterest, research, streaming, television, tv
• Google Labs Returns With Futuristic AR, VR Focus
  Google Labs is back, but this time it's the internal name given to a new team created under a reorganization that aims to gather the company's innovative projects and long-term bets under one roof.
  November 11, 2021  Tags: augmented reality, digital, google, innovation, machine learning, research, search, virtual reality
• Google: When Slogans Are Created By Machine Learning
  Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work.
  August 11, 2021  Tags: art, artificial intelligence, creative, digital, gen x, google, innovation, language, machine learning, research, search, social media
• The Evolving Practice of Consumer Engagement
  A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mills' CMO, Ivan Pollard, explores how the company draws lessons and inspiration from this CPG icon.
  July 26, 2021  Tags: consumer, consumer experience, cpg, data, data management, data mining, data-targeting, engagement, innovation, mpbiscpg, personalization
• Despite In-Housing Trend, Clients Continue To Value Agency Relationships
  A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement.
  January 26, 2021  Tags: 4as, advertiser-agency relationship, agency, digital, ecommerce, google, innovation, performance marketing, research, search
• GroupM's Wieser On The Upside Of A Pandemic
  Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.
  November 10, 2020  Tags: agency, automotive, brand marketing, covid-19, d2c, digital, economy, financial services, innovation, marketing, mobile, movies, research, restaurants, showrooming
• Independent Agency of the Year: USIM
  They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation.
  January 16, 2020  Tags: agency, agency of the year, data, innovation, location-based, research, retail, tv
• Amazon Lets Us 'Control' International Space Station Via Alexa
  This innovative unit ran alongside premium on-demand video content where, in exchange for spending a minimum of 30 seconds interacting, users could reduce their traditional commercial load for the rest of the episode.
  October 1, 2019  Tags: amazon, innovation, technology, voice activated
• Zwilling's Digital Transformation Brings Amazing Results
  By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience.
  October 1, 2019  Tags: ad optimization, awards, customer experience, digital, digital content, digital marketing, innovation, mobile, omma
• Bloomberg Hikes Engagement With Innovation, Audio
  The Bulletin leverages machine learning and AI technology to generate a single-sentence summary of a story's most salient details at a glance, giving busy professionals a pulse on the stories of the moment.
  May 21, 2019  Tags: apps, artificial intelligence, audio, awards, content, engagement, innovation, mobile, news, redesign, web sites
• The Rocket Scientist At Lotame
  "It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one."
  April 15, 2019  Tags: cmo, creative, data, dmp, innovation, patent, programmatic, research, science, search
• VentureBeat Introduces Marketing, Branded Content Studio VB Lab
  VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strategic consulting, storytelling opportunities cross-platform and research reports, as well as native ads.
  March 29, 2019  Tags: branded content, innovation, marketing, online publishing, research, storytelling
• Cheetos Debuts 'Dumbest Use Of Smartest Tech'
  It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive.
  March 14, 2019  Tags: applications, artificial intelligence, digital-out-of-home, food, innovation, mobile, out-of-home, photography, relevancy, social media, sxsw, sxswi, technology, video
• Synchrony State Of Pay Celebrates Industry Trends
  While there's plenty of news about the future of retail and payments, there wasn't a place for business leaders to find the "so what?" perspective on these topics.
  March 14, 2019  Tags: awareness, big data, cable tv, content, customer experience, data, data management, ecommerce, experiential marketing, innovation, mobile payments, multichannel, online, online video, retail, social media, technology, video, web sites
• CES-ing With Lori Schwartz
  With only weeks to go before this year's CES kicks off, I spoke with StoryTech founder Lori Schwartz about what she has learned over the past few years and what she is most looking forward to this year. Buckle up!
  December 17, 2018  Tags: ces, content creators, digital, innovation, research, storytelling, technology
• The Measure of Innovation
  Sean Brown speaks about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight.
  November 23, 2018  Tags: innovation, research
• D2C Goes Omni: HelloFresh's Next Level
  It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity.
  November 19, 2018  Tags: coupons, cpg, d2c, direct marketing, dtc, email, food, innovation, out-of-home, packaging, paid content, retail, social media
• Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
  The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.
  November 19, 2018  Tags: addressable tv, api-driven, awards, cinema, creative, ecommerce, email, entertainment, film, geotargeting, innovation, interactive, interface design, mobile, movies, omma, place-shifting, technology, television
• Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
  The robots made their way into the homes of Bravolebs like Josh Altman (Million Dollar Listing LA) as well as Tom and Katie Schwartz (Vanderpump Rules).
  November 19, 2018  Tags: applications, apps, awards, cable tv, food, influencer marketing, innovation, los angeles, media, mobile, omma, partnership, promotion, restaurants, transportation