NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome
Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
Google Labs is back, but this time it's the internal name given to a new team created under a reorganization that aims to gather the company's innovative projects and long-term bets under one roof.
Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work.
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops.
General Mills' CMO, Ivan Pollard, explores how the company draws lessons and inspiration from this CPG icon.
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement.
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation.
This innovative unit ran alongside premium on-demand video content where, in exchange for spending a minimum of 30 seconds interacting, users could reduce their traditional commercial load for the
rest of the episode.
By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience.
The Bulletin leverages machine learning and AI technology to generate a single-sentence summary of a story's most salient details at a glance, giving busy professionals a pulse on the stories of the
"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one."
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strategic consulting, storytelling opportunities cross-platform and research reports, as well as native ads.
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive.
While there's plenty of news about the future of retail and payments, there wasn't a place for business leaders to find the "so what?" perspective on these topics.
With only weeks to go before this year's CES kicks off, I spoke with StoryTech founder Lori Schwartz about what she has learned over the past few years and what she is most looking forward to this
year. Buckle up!
Sean Brown speaks about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight.
It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity.
The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.
The robots made their way into the homes of Bravolebs like Josh Altman (Million Dollar Listing LA) as well as Tom and Katie Schwartz (Vanderpump Rules).