Search results for "emerging media"

• Gartner: Generative AI Once Again Shaking Up Marketing Departments
  Despite risk-management challenges, 14% of senior marketing technologists in a Gartner survey said they have invested in tools based on generative AI and another 63% said they plan to do so within the next 24 months, while just slightly more than half see greater reward than risk.
  August 23, 2023  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, data, digital, emerging markets, emerging media, martech, research, search, technology
• Experimenting with Shoppable Video
  For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
  August 19, 2022  Tags: audio, brand marketing, digital, diversity, ecommerce, emerging media, innovation, media, print, social media, television, tv, video
• URA's Sleep-Talking: Media Innovation Is the Message
  Breaking through the clutter requires innovation both in leveraging emerging media and in using existing screens in novel ways. URA, home of the Oura Ring, has a sleek design with a deeper story to tell. Manbir Sodhia, VP of Growth at URA, explains how their unique messaging and placements in everything from digital out-of-home screens to Wordle can grab and keep attention. By appearing in unexpected places to surprise and delight, the brand is building a new market for smarter sleeping.
    Tags: brand marketing, digital, emerging media, innovation, marketing/branding/advertising, messaging