Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "ecommerce"
- More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
- Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
- A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.
- Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
- Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform.
- This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies.
- According to the study, there are five areas where multinational marketers are struggling within their media practices.
- A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can help.
- Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping.
- After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates released this week from eMarketer, which has digital B2B search advertising flattening out this year, and for the first time in years will fall behind digital display by 2023.
- Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season.
- For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge.
- Advertising is now worth nearly five times as much as Amazon's retail business.
- Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
- The streamer has long resisted a move to add an advertising option to its service.
- Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce.
- Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting.
- Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.
- Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
- Thanks largely to the acceleration of digital transformation and the need to sell to consumers in safer, more socially distanced ways, ecommerce has surged, but it remains a fraction of total retail sales. That's one of the findings of GroupM's just-released "Emerging Stronger: Building Brands In A Transformed World" report.
- Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry customer satisfaction researchers fielded a survey of 250 ad execs with principal responsibility for retail advertising in February.
- After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over the next few years, albeit not so fast.
- The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including for the cost of advertising goods and services.
- Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the media mix.
- Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to its annual report -- a level rivaling other digital and legacy media companies. On a profit-and-loss basis, however, Amazon is still behind the bigger players. It grew 17% to $6.8 billion (from $5.8 billion in 2019) for its video and music content.
- The Salesforce survey of more than 1 billion shoppers from 40 countries and 22 billion visits across nearly 2,000 ecommerce sites shows retailers' digital gains extended their growth into Q1 2021.
- Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how.
- The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers?
- Email teams have to deal with challenges of the online service gap, as half of consumers sometimes or always experience a problem online.
- Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are early signs that some consumers are preparing to go back out into public settings, with "makeup app," "long tops for girls," and "wedding suit" rising.
