Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "ecommerce"
- Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession.
- A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic.
- Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase. Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
- Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.
- In the U.S., total annual hours spent in shopping apps (Android phones only) rose 12%, to 2.97 billion, last year.
- I used to think the worst thing any brand could do to a consumer was to waste their time. But now I realize it's actually holding them captive.
- Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
- Generating revenue and increasing brand awareness are popular reasons for email campaigns, the Association of National Advertisers found in a survey of marketers.
- "Consumers have reset their level of reliance on technology and digital platforms" and expect retailers to follow suit, says new Deloitte research.
- We may never return to the way things were before COVID-19, and marketers will have to go with the shift, Euromonitor International reports.
- USIM worked with Roku to help solve the problem of generating foot traffic during the pandemic by providing a new ecommerce strategy to offset the reluctance of consumers in the market to return to in-person shopping.
- BrightEdge, known for its SEO focus, on Monday released insights on Black Friday and Cyber Monday trends, how Google searches changed on these shopping days, and what marketers can expect in 2022.
- A new report from eMarketer charts 2021's ginormous rebound over 2020, and finds total spending by year's end will tower over 2019's pre-pandemic numbers by $120 million.
- Designing websites for a broader group of people should consider "invisible disability," or limitations that people may overlook, such as age-related vision loss.
- More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
- Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
- A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.
- Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
- Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform.
- This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies.
- According to the study, there are five areas where multinational marketers are struggling within their media practices.
- A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can help.
- Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping.
- After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates released this week from eMarketer, which has digital B2B search advertising flattening out this year, and for the first time in years will fall behind digital display by 2023.
- Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season.
- For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge.
- Advertising is now worth nearly five times as much as Amazon's retail business.
- Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.
- The streamer has long resisted a move to add an advertising option to its service.
- Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce.
