Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "ecommerce"
- Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
- ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm.
- Despite economic pressure, the pet category remains strong -- driven by Gen Z, ecommerce, and emotional brand loyalty.
- New reports from Placer.ai and YouGov show value-driven grocers gaining traction while Amazon makes inroads with younger shoppers.
- Social media shopping has gained traction with Gen Z because of the ease of in-app purchases, influencer marketing and personalized product recommendations.
- The tool can be used to benchmark application domains such as ecommerce, advertising and social networks. It can handle up to billions of rows, schema complexity, and temporal evolution. For each dataset, Amazon can define relevant predictive tasks, such as estimating missing cell values.
- The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
- Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
- A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
- As economic recovery fuels consumer spending, retailers are racing to balance personalization, tech investment, and operational efficiency.
- Lower price promotions fueled a run on big-ticket items, as consumers scored exceptional deals on electronics, appliances and sporting goods.
- Traditional search engines from Google and Microsoft have skyrocketed, but newcomers are now taking significant market share, which will change the dynamics in 2025. Search advertising also will change from informational to actionable, especially as more consumers adopt AI agents that can perform tasks.
- A resurgence of in-store shopping continues, while a monstrous Cyber Monday pushed weekend online sales to a new high of $41.1 billion.
- Deloitte's latest forecast points to record spending but also detects a sharper focus on deal-finding.
- From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
- The strong brands of tomorrow are "unafraid to mix things up and are often the first in their category to experiment with innovative."
- Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.
- Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
- Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
- Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ad types, as more look for a seamless experience to combine product discovery with purchases, according to a study released Tuesday.
- The National Retail Federation says a cloudy economic outlook has parents hunting harder for value.
- About two-thirds of social media shoppers said they plan to buy something for themselves during the back-to-school season.
- Chinese marketplaces are gaining a strong foothold as inflation saps the spending power of Americans.
- The leaders include Publicis, WPP, Omnicom and Accenture. Forrester evaluated other firms that were characterized as "strong performers" and "contenders" in a report evaluating commerce services.
- Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also could end up a liability.
- The grocery, baby and pet category last year totaled $266 billion in online sales to remain at the top.
- New research from the Outdoor Industry Association reports a 3% decline in sales last year.
- ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down.
- Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
- Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.
