The grocery, baby and pet category last year totaled $266 billion in online sales to remain at the top.
New research from the Outdoor Industry Association reports a 3% decline in sales last year.
ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down.
Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women
respondents believe brand loyalty is a top priority vs. 34% of men.
A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
About a third of Gen Z consumers said they had either shopped for gifts on TikTok or planned to do so.
One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
Rationalizing investment in these fast-growing networks is still far too tricky for advertisers.
It's not just because they're young and broke. They also see private-label groceries as reliable brands.
Salesforce data shows mobile has become the remote control for shopping, said Salesforce VP/GM of Retail Rob Garf. Mobile and social have become the entry point for consumers to engage with the brand.
Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
Despite pushback from its biggest market for TikTok Shop, the social media platform is testing a new in-app wallet that could help simplify users' purchases through a centralized payments tracking
platform that includes a currency native to TikTok.
The impact of social media investments on the performance of paid search campaigns has been a long-standing question for eCommerce advertisers. Many advertisers have mature paid search programs that
demonstrate a high return on ad spend, but struggle to scale growth to other channels like social media, due to limitations in measurement systems, particularly direct attribution. William Mansmann,
Director of Performance Analytics at Beeby Clark+Meyler, will share his approach that found a significant positive relationship between Meta spend and branded search impressions.
Citing new research on the obstacles to happiness, the retailer wants to defang our inner critics.
Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
New research hints at record participation, with spending expected to top pre-pandemic levels.
Streaming also ranks as the top medium for watching holiday content, per new LG Ads' survey.
'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain and Bankrate all anticipating subdued spending.
Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted
by the firm's stock coverage and categories. The swings reveal demand.
The National Retail Federation's annual Hot 25 Retailers list is out -- and it reveals just how tough this year has been.
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
Consumers are loading up on private labels and holding back on discretionary grocery purchases. And consumer cutbacks are "flattening" the retail calendar.
Despite economic pressures on families with school-age kids, the National Retail Federation's annual survey forecasts solid spending increases.
That predicted decline -- the first in almost a decade -- means parents are cutting back on both apparel and tech.
Consumers also will shop around to make sure they're getting the best deal, with 50% saying they'll visit Walmart online or in-store.