Consumers don't want AI declaring, "I've gone ahead and ordered you six months' worth of protein powder because the algorithm detected a lifestyle opportunity."
By holding company, Omnicom Media was the top group with a 32.7% share, followed by WPP Media (24.4%), Publicis Media (24%), Dentsu (13.1%) and Havas Media (5.7%).
Dentsu says commerce media has reached a point where operational competence supersedes growth.
With half its assortment refreshed and two distinct campaigns, the retailer is betting differentiation -- not deals -- will drive the season.
AI referrals are increasingly delivering users who show up with a purpose rather than a vague desire to browse.
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to
new Alexa AI bot, but the customer-facing tool is being replaced.
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size.
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
Intent is forming, awareness is catching up and behavior is being shaped by discovery and emotion rather than necessity.
Much of the momentum in influencer marketing depends on a single assumption: that humans, not machines, remain the primary shoppers.
Over half of consumers can't cover a $400 emergency. That means savings -- not digital bells and whistles -- now drive loyalty.
The market research company says shoppers are ending the season with disciplined deal-hunting.
Legacy systems, manual processes, disconnected data pipelines and incomplete attribution models are the most common bottlenecks.
The National Retail Federation sees a new holiday record, despite weak seasonal hiring and rising loan delinquencies.
Consumers have the gloomiest view of the economy since 1997 and are looking for new ways to find value.
The latest ranking from Dunnhumby also highlights changing customer expectations.
Mobile devices will dominate digital shopping, accounting for 56% of sales.
Adobe sees $253 billion in ecommerce spending, while Circana warns consumer unease is setting up the most volatile season yet.
Kearney data shows store loyalty collapsing as shoppers chase better prices, forcing retailers to rethink holiday strategies.
WPP Media's updated Advertising in 2030 report highlights trends as well as the future of media, technology and commerce as viewed by industry experts. Much of it revolves around biometrics and GAI.
Google, Meta, Microsoft and OpenAI, among others, want to own AI search, agents, commerce and related markets - igniting all-out competition to attract ad experts, while throwing millions and even
billions behind projects to acquire engineering talent.
Consumers are cutting school budgets, shopping earlier, and flocking to discount retailers.
Amazon's annual shopping event has now eclipsed two Black Fridays in terms of online revenue.
Deloitte predicts a spend of $570 per child, as families deploy a new kind of surgical frugality.
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%,
down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm.
Despite economic pressure, the pet category remains strong -- driven by Gen Z, ecommerce, and emotional brand loyalty.
New reports from Placer.ai and YouGov show value-driven grocers gaining traction while Amazon makes inroads with younger shoppers.
Social media shopping has gained traction with Gen Z because of the ease of in-app purchases, influencer marketing and personalized product recommendations.