retail
Retail Winners: Nike, Levi's Nail The Store Experience Across Generations
- by Sarah Mahoney @mahoney_sarah, April 4, 2025
Retailers pour billions into digital upgrades and marketing aimed at wooing younger shoppers. But a new study from ChangeUp suggests many are missing the basics, alienating the very audiences they’re chasing with underwhelming in-store experiences.
The research, based on responses from 2,000 consumers, found that Nike and Levi’s stand out …
