Commentary
Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024
Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends.
The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared with others that plan to spend less than $20,000. The ad spend came in …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
