Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "pets"
- Nearly 90% of pet parents agree that pets contribute to a stronger sense of community.
- The Northeast has highest percentage of dog owners (61%) who chose their dog over having a child, followed by West, Midwest and Southwest.
- Pet parents more likely to use traditional advertising for information are ages 45-54 (46%, vs. 36% ages 18-34) per the Harris Poll data.
- Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
- "Retailers should capitalize on industry growth by honing in on their competitive advantages and competing from all directions," says Acosta's Colin Stewart.
- Breaking into an already saturated market that's extremely competitive is challenging enough, never mind if you don't have the budget to back it up. That's what start-up company Puppo came up against. The challenger brand didn't have the resources for large scale advertising. So they decided to break through the noise of the established brands with a hyper-targeted and
- Study: Pet owners are the new parents, and young people especially see pets not as a luxury, but as a necessity to splurge on.
- Instead of serving up communications laden with complicated bullet points, it created Shazam-enabled print ads and challenged veterinarians to test their OA knowledge with a quirky quiz show.
- The Farmer's Dog knows a great deal about each individual dog and can capitalize on that knowledge by suggesting subscriptions, and it can use relevant messaging even to those who haven't subscribed.
