mental health
ASICS Signs Felix, The Original Brand Influencer
- by Sarah Mahoney @mahoney_sarah, May 20, 2025
Asics has found a new brand ambassador—and he’s got four legs, a plush coat, and a penchant for Zoomies. The Japanese sportswear company just announced it’s partnering with Felix the Samoyed to front a new mental wellness campaign rooted in a global research study.
It’s a fluffy move, …
